Market Watch
May 21, 2021
The groundbreaking project aims to automate 50% of specialty crop harvest within 10 years by accelerating the commercialization of harvest automation innovations.
Market Watch
May 10, 2021
When Applied Fruit Crop Physiologist Robinson speaks of precision pruning, he does so with passion.
Market Watch
April 30, 2021
Monarch Tractor, the world’s first fully electric, driver-optional, smart tractor manufacturer, launched its flagship tractor recently at Wente Vineyards in California.
Market Watch
March 5, 2021
The goal of a new project in Washington state is to “sensorize” orchards to create a sustainable smart orchard with insights that impact grower profit.
Market Watch
March 1, 2021
Irrigation experts share advice you can use to improve your irrigation game and keep costs to a minimum.
Market Watch
January 19, 2021
More growers continue to adopt precision ag tools, according to a recent survey by American Fruit Grower and Western Fruit Grower magazines.
Market Watch
December 1, 2020
Real-time knowledge and awareness of what’s happening in your orchard is critical, says Allan Fetters of California-based consulting firm AGceleration.
Market Watch
November 9, 2020
As a pioneer of precision technology in the field of viticulture, Terry Bates hears it all the time from data-fearing growers, writes Thomas Skernivitz at Growing Produce.
“I have all of this information and all of these pretty maps sitting...
Market Watch
October 27, 2020
In talking with growers this season from his base in the Pacific Northwest (PNW), Gregg Marrs could feel tensions rising as the crops continued, reports Growing Produce.
“Our growers are most concerned about enough labor to harvest their crops,” says...
Market Watch
October 16, 2020
The average sprayer found in U.S. orchards, vineyards, and fields is about 20 years old, making the field ripe for advancement, writes David Eddy at Growing Produce. Several companies have accepted the challenge, though they have approached it in...
Market Watch
October 7, 2020
The Grooms family has been growing strawberries in Plant City, FL, since 1974, writes Frank Giles at Growing Produce. Over the years, the farm has adapted to changing times and market conditions to sustain production. Today, Dustin Grooms has taken...
Market Watch
September 29, 2020
So many technologies … creating so much data … in so many silos, writes Thomas Skernivitz at Growing Produce. How is a grower supposed to keep track these days?
“By collecting data in separate silos, it is hard for growers...
Market Watch
September 3, 2020
Artificial intelligence, or AI as it is more commonly called, has become more prominent in conversations about technology these days, writes Frank Giles at Growing Produce. But what does it mean? And how might it shape the future of...
Market Watch
August 7, 2020
Results from American Vegetable Grower’s annual State of the Industry grower survey are in and tabulated, reports Growing Produce. When it comes to technology adoption at the grower level, the numbers indicate that it remains a bit of a mixed...
Market Watch
July 3, 2020
In tree fruits, precision orchard management and mechanization are natural associations, writes Gregory Lang at Growing Produce. Precision orchard management is about quantification to make optimal decisions, such as: How many leaves are needed to grow a sweet cherry...
Market Watch
June 25, 2020
When asked what gives organic growers the advantage during tough times like these, producers gave us a surprising answer: technology.
On reflection, however, it makes sense, writes Carol Miller at Growing Produce. Precision agriculture’s aim is to address many of the...
Market Watch
June 15, 2020
From time to time, we all can use some help with counting, reports Growing Produce. Citrus growers take time to count trees each season for crop insurance purposes. And with hurricane season upon us, getting an accurate count is crucial....
Market Watch
May 8, 2020
Growers have traditionally relied on scouts to get the information they need to make decisions, writes David Eddy at Growing Produce. But there are a couple of problems with that. First, the data gathered isn’t always 100% reliable. Second,...
Market Watch
April 29, 2020
Rise of the machines in modern agriculture is elevating to new levels of importance, especially given the new point of view provided by COVID-19 fallout, reports Growing Produce. The University of North Florida (UNF) College of Computing, Engineering and Construction,...
Market Watch
March 26, 2020
There’s more to embracing technology than a deep bank account, writes Carol Miller at Growing Produce. The most innovative operations share some common themes. Here are a couple:
Open-Minded Managers
I visit a lot of farms. Most growers are excited to...