FIRA USA has launched the Grower-Led Innovation of the Year Award, a new honor recognizing farmers and farming operations that are helping shape the future of agricultural technology through real-world innovation and on-farm results. Rather than recognizing technology itself, the...

Arha Padman of Niqo Robotics (2nd from the right), recipient of the inaugural 2025 Women in AgRobotics of the Year Award, is recognized on stage at FIRA USA 2025. The award, now expanded and renamed...

The Association of Equipment Manufacturers (AEM) has released a new whitepaper examining how artificial intelligence is becoming a foundational component of agricultural equipment and helping farmers address increasingly complex operational challenges. AI in Agriculture Equipment: Supporting Productivity, Efficiency, and Decision-Making...

Agtrinsic has announced the introduction of its Disease Intelligence Engine in South Asia, with an initial focus on making advanced crop disease technology accessible to smallholder farmers. Agtrinsic is working with a team based in the region to develop and...

New program enables implement manufacturers to make their equipment optimized for autonomous tractor operation using Carbon Autonomy.

For more than a decade, John Deere Operations Center™ has helped farmers connect their field, machine, and operational data in a centralized platform. And now it’s being taken to the next level with JD, the artificial intelligence (AI) assistant...

CNH, a global leader in equipment, technology and services for Agriculture and Construction, has announced a strategic alliance with Bourgault Industries, a leading manufacturer of seeding equipment for large-scale operations. The agreement provides for the supply of co-branded Case...

This is CropX's eighth acquisition since 2020 and marks another major step toward building the world's most comprehensive agricultural intelligence platform.

Fully autonomous multi-point turning capability enables units to execute complex maneuvers in field applications.

Ouster OS0 digital lidar on a fleet of GUSS Autonomous Sprayers. Ouster, Inc., a leader in sensing and perception for Physical AI, today announced that GUSS Automation, a wholly owned John Deere Subsidiary and a pioneer...

At its inaugural Ruggedize conference, Reservoir announced a $10 million, three-year R&D partnership with John Deere to accelerate real-world development and commercialization of rugged AI technologies for high-value crop agriculture. The partnership builds on a relationship that began when Reservoir...

Solinftec, a global leader in artificial intelligence and robotics for agriculture, will showcase the continued expansion of its Solix autonomous farming platform at the 2026 Farm Progress Show, Sept. 1–3 in Boone, Iowa. Following its largest U.S. commercial season to...

From lifelong farmers to first-time gamers, AGCO meets new audiences where they play—putting true-to-life equipment to work in the free, Iowa-inspired game. Photo courtesy of AGCO. AGCO Corporation announced officially licensed equipment from its Fendt and Massey Ferguson brands will be...

Intelinair, an automated crop intelligence company that uses AI and machine learning to help growers and agronomic advisors turn field data into decisions, announced it has been selected as winner of the “AI-based AgTech Innovation of the Year” award...

BASF is helping farmers work smarter with the launch of xarvio® CONNECT 2.0, the next generation portable hardware device making its debut in North America. The device enables secure and seamless data exchange between xarvio FIELD MANAGER and compatible...

Greeneye Technology, a global leader in AI-powered targeted spraying technology, today announced a new dealer partnership with Intellifarms Northern Division, expanding Greeneye's sales, service, and customer support network across the Upper Midwest. Based in Britton, South Dakota, Intellifarms Northern Division...

New platform combines continuous root-zone sensing with artificial intelligence to deliver actionable agronomic insights throughout the growing season.

The Western Growers Center for Innovation & Technology (WGCIT) selected Sami Robotics, a startup developing a multifunctional robotic platform capable of performing a variety of field tasks to receive the first WGCIT-sponsored residency slot at Reservoir Farms. The startup's...

The two systems now operate as a single, integrated solution, enabling fully autonomous field work from navigation to plant-level application without an operator in the cab.

A new UC Riverside system can map soil moisture tree by tree, so growers water only where and when it’s needed.