Jackie Pucci

“For the first time ever, farmers are seeing that our imagery is as good as walking in the field. Farmers get it because it’s so visual. It’s a wow moment. ‘You captured this from a plane? That’s pretty amazing,’”...

PrecisionAg Award of Excellence recipient Bruce Erickson is driven to share his knowledge of precision technologies and techniques with students, as well as the larger agriculture community.

Newell Kitchen of the University of Missouri, recipient of the Legacy award in the 2018 PrecisionAg Award of Excellence program, has worked for decades to employ technology in unlocking the secrets hidden in farm fields.

Harnessing the power of precision technology leads to year-over-year improvement in productivity and stewardship, says Arkansas grower Rodney Wright, recipient of the 2018 Farmer award in the PrecisionAg Awards of Excellence program.

Vradenburg Wilbur-Ellis announced earlier this month that Dan Vradenburg, longtime Agribusiness division president, will take on a new role in the company as board chair of Cavallo Ventures, its venture capital arm. The Agribusiness division tripled...

Aymeric Barthès, Naïo Technologies Co-Founder and CEO. One to watch in the growing agribotics niche is Naïo Technologies out of Toulouse, France. The company has a trio of robots that have been fully commercialized, ranging in...

Gorham If only software from precision agriculture companies was more like Facebook or Google, no one in North America would be talking about how reluctant farmers are to use it. Sid Gorham, chief executive and co-founder of...

In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, crop, and pest models that can rapidly translate data into insights for more efficient agricultural production. We sat down with...