Market Watch
December 7, 2016
Globalization has taken on a negative connotation in some circles in the U.S. in recent months. The lightning rod for this negativity is the Trans-Pacific Partnership (TPP). The TPP is a trade agreement between the U.S. and 11 Pacific...
Market Watch
October 5, 2016
Crop production is a seasonal enterprise during which day-to-day decisions are made with a goal of high yield and profitability. Growers develop a preseason strategy for organizing resources in the anticipation of the upcoming season’s production. This strategy is...
Data Management
August 11, 2016
There is a fascinating depiction of the human body from the perspective of how the brain senses touch. The body is shown as large hands, lips, and tongue, and a relatively small torso, legs, and feet. This exaggeration is...
Data Management
April 8, 2016
Predicting crop yield is analogous to predicting a winner in a horse race. In both cases, there are a lot of variables to consider and decisions are a mix of art and science. Serious bettors analyze data on past...
Data Management
February 16, 2016
There is ceaseless talk today about “big” data in agriculture but rarely about the learning that must accompany it. Big data refers to the voluminous flow of data that is being generated by machines, devices, and software programs. It...
Market Watch
December 3, 2015
One of the most important and least appreciated concepts in agriculture is “resilience.” Resilience is the antidote to risk. Of the many definitions, the European Commission (EC) has probably the broadest one that has application to agriculture.
According to the...
Market Watch
September 21, 2015
The concept of risk, especially in the context of a decision, is difficult to assess for a number of reasons. First, risk is more based on perception than facts. Paul Slovic, a psychologist who has done landmark studies over...
Farm to Fork
August 6, 2015
The political polarization between liberals and conservatives is well known in the U.S. Each side has their ideology which is bolstered by a few facts and lots of opinions and beliefs.
The same is true in agriculture. There is a...
Drones | UAVs
April 14, 2015
Early in their education, meteorology students learn about the atmospheric scales of motion. Atmospheric scales of motion refer to the relation between the life span of a weather system to its horizontal extent.
At the smallest or “microscale,” turbulent eddies...
Data Management
January 24, 2015
Providing a diagram to help precision ag users visualize information flow can be helpful.
Market Watch
November 3, 2014
There are many steps to consider when determining whether or not to enter the precision agricultural marketplace.
Market Watch
September 29, 2014
Looking back over the past few decade reveals just how the precision ag marketplace has developed and evolved.
Data Management
September 3, 2013
The line between what data and information a grower is willing to share, and a company is allowed to use, will keep vacillating in the future.
Data Management
April 25, 2013
As the ability to collect data expands exponentially, precision ag users will need to start relying on computers to help crunch all of the numbers.
Data Management
February 1, 2013
As technology improves, the lines between certain ag tools are certain to blur and combine.
Market Watch
November 1, 2012
To feed a growing world population and prevent food riots, precision ag can play an important role going forward.
Market Watch
September 17, 2012
As the dry weather continues this year, agriculture could be seeing some new uses for precision agricultural practices.
Market Watch
February 8, 2012
There are a few new tools for precision ag-oriented to look to for help with achieving sustainable practices.
Market Watch
November 1, 2011
Data providers have an opportunity and obligation to help farmers across the world meet their food needs as well as their neighbors.
Market Watch
September 6, 2011
Like agriculture itself, precision technology’s increasing use worldwide will influence farming’s global evolution.