Matthew J. Grassi

One of CropMetrics' first group of FFA Irrigation Management Program participants. (Photo Credit - Nick Lammers, CropMetrics) Like many around the precision ag industry lately, a Nebraska irrigation management tech outfit is putting its money (and...

Friday morning’s big news in precision ag – the forming of a strategic partnership between Canadian ag tech agronomy provider Farmers Edge (Winnipeg, MB) and international equipment giant CNH Industrial (CNHi) – confirmed a long standing suspicion many in...

Former Monsanto President (now Bayer CropScience Chief Operating Office) Brett Begemann’s opening salvo during his first appearance at a Farm Progress Show (FPS) donning the Bayer Baby Blue summed up the tone and tenor of this year’s FPS rather...

I think it’s safe to say we’re pretty obsessed with adoption in this industry, aren’t we? Whether it be on trade show floors at the various winter meetings, in meetings with our PrecisionAg Institute member companies, or in dreary, fluorescent-lighted...

It's not every day that this reporter walks into the office of a precision ag dealer, sits across from the owner at his component-strewn desk, and the first words spoken are, “I’m not sure what you’re going to get...

"Valley Agronomics, out in the Pacific Northwest … there’s something about those guys, they just get it …” Those words, in an email I had received some forgettable winter morning after soliciting an industry contact for recommendations on up-and-coming...

  InfoAg 2018 - Union Station, St. Louis, MO. InfoAg, precision farming’s annual mid-summer blowout, is about a week in the rearview as I type this, a hazy Midwestern summer morning underway here in Ohio. Seven days later,...

We here at PrecisionAg.com and PrecisionAg Professional recently had the opportunity to attend the 2018 Conservation Technology Information Center's annual Conservation In Action Tour, which took place in various locations around the Chesapeake Bay region in Maryland, July 10-11. Here...

Jason Tatge, Farmobile CEO, shows us the latest Farmobile PUC for the 2018 growing season, at Commodity Classic 2017 in Decatur, IL. Busy times these days out in Leawood, KS, for ag data startup Farmobile, as...

The 2018 4R Nutrient Stewardship Summit, held June 11-12 in Des Moines, IA, featured a post-event reception at the World Food Prize Hall of Laureates. Although implicit to anyone that spends a good chunk of their...

It’s reportedly been a busy spring down at The Climate Corporation offices in Creve Coeur, MO, a tony bedroom community on the outer rings of the St. Louis metropolitan area. The company many know as Monsanto’s ag tech-focused little brother...

Andrew Kappes, Agtegra Cooperative, Langford, SD; Agtegra Cooperative’s Andrew Kappes has two pieces of advice for precision farming-focused ag service providers: Take a team-first approach, and become that grower’s trusted advisor. Kappes, along with farmer-customer Joel Erickson...

Comedian Mark Mayfield opens Commodity Classic 2018 at the General Session. Once the annual end-of-winter blowout known as Commodity Classic wraps, it basically signals that we've reached go-time for agriculture. The new products, high-yielding seed varieties, and...

Last week’s annual National Farm Machinery Show (NFMS) in Louisville, KY, was this author’s first experience attending the mid-winter Midwest equipment classic, and although it’s not quite on the level of an Agritechnica (another first for me this year),...

Mavrx booth at InfoAg 2017, Union Station Hotel, St. Louis, MO. The team at San Francisco, CA-based Mavrx has announced an initiative to increase access to advanced decision support tools in agriculture by opening it's platform,...

Today Winnipeg-based FMIS giant Farmers Edge announced a partnership around crop insurance with Zurich-based PartnerRE. Although a bit short on specifics at the moment, the PartnerRE-issued press release announcing the deal explains that "in this partnership, Farmers Edge and PartnerRe...

"The only place success comes before work is in the dictionary.” -Vince Lombardi Those words of wisdom could easily apply to the off-season blueprint followed by Dodge City, KS-based agronomy provider Servi-Tech, a 200-plus employee outfit that annually services...

Is Farmers Business Network (FBN) — and its admittedly slick crop inputs e-commerce platform, FBN Direct — really the Big Bad Boogie Man some have made it out to be? That, dear reader, we’ll leave up to you to decide. AgVend...

Deep in the midst of December downtime, we reached out to three retailers well-versed in running a grower-facing precision ag department and asked them to share what's worked at their outlets and with their sales teams in driving grower...

My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Ag Tech. We witnessed needle-moving mergers and acquisitions (Deere-Blue River; AGCO-Precision Planting; FieldReveal, etc.), intriguing product launches (SmartFirmer, Sentera's Phoenix...