Mauricio Nicocelli Netto is CEO of Luve Carbon. He also is an Agronomist and Precision Agriculture Consultant at Monagri in Brazil. Prior to this, he was a Technology Manager on a farm near Bahia, where he responsible for fertilizer recommendations in corn, soybeans, cotton and eucalyptus. He was also responsible for a precision farming project and training the technical staff. He then moved to Mato Grosso and worked at Monsanto Co. on the Technology Development team, which included the IFS (Integrated Farming System) program, and Precision Planting, in the position of Product Support Specialist.
Market Watch
February 28, 2018
The monitoring of pests and disease on Brazilian farms has evolved from paper recordkeeping (above) to mobile platforms.
About nine years ago, shortly after finishing my graduation, my first job was as a monitor of pests...
Market Watch
January 24, 2018
Electrostatic spraying of crops is gaining momentum in South American countries such as Brazil.
Electrostatic spraying of crops continues to become more popular in South America. This technique consists of inducing a static electric charge in...
Market Watch
January 8, 2018
Agrishow is the largest and most traditional fair in Brazil.
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a lot of room to grow. Agribusiness...
Drones | UAVs
November 21, 2017
This soybean field in Mato Grasso, Brazil, was photographed from 65 meters up by an agricultural drone.
Technology adoption usually occurs in stages. In agriculture, it progresses best when new innovations are spurred by competition, and...
Market Watch
November 2, 2017
In recent years, producers in Mato Grosso have experienced a stagnation of productivity and increased production costs, limiting crop production and thus tightening their overall margins. With growing demand for the commodities of Mato Grosso, this productive sector finds...
Market Watch
September 27, 2017
These photos highlight the work of a creative farmer in Mato Grasso, Brazil, who took advantage of old planters (above) and modified some parts and added meters, spending less than half the price of a...
Irrigation
August 16, 2017
In the last week, AgriHub, formed by farmers and consultants from Brazil, visited 10 Israeli agribusiness companies, including the Ministry of Agriculture, some ag tech startups, and the Volcani Institute, which is responsible for research in the country. It...
Market Watch
July 5, 2017
In this article, I would like to highlight two important entities of precision agriculture in Brazil. The first of these is the Laboratory of Precision Agriculture (LAP), which was officialized in 2008 by the Department of Biosystems Engineering of...
Market Watch
May 30, 2017
Ever since I started writing articles for PrecisionAg.com, I have received many emails from companies and investors from around the world who wanted to understand a little more about Brazilian agriculture and existing technologies in my country. In this...
Market Watch
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner. As part of the scholarship, John visited one of the farms that I do precision ag consulting work for in Mato Grosso, along with Milton Suzuki,...
Market Watch
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will reach the historic mark of 49 bushels per acre. While it has been a good year for rain in...
Market Watch
March 13, 2017
I am a big fan of technologies in agriculture. I have become so impressed with the evolution of products and services that we have available in the market today. Every week, applications, work platforms and new products are launched worldwide....
Connectivity
February 27, 2017
For large farms that are common in Mato Grasso, Brazil, it is necessary to have precision ag professionals to manage data, says consultant Maurício Nicocelli Netto.
Editor's note: Maurício Nicocelli Netto is a precision agriculture consultant in...