Reinder Prins

Integrate field intelligence and compliance to reduce risk, streamline audits, and turn farm data into operational advantage.

Farmers are drowning in unused data. Discover how structured, AI-ready information will shift agriculture from data hoarding to real decision power in 2026.

Contributing writer Reinder Prins shares five ways AI has the highest potential to continue improving agriculture in 2024.

The benefits of collaborating through data have become too valuable to ignore, says contributor Reinder Prins.

Contributing writer Reinder Prins shares his thoughts on the event in Adelaide, South Australia, including the need for a good start-up ecosystem.

Agriculture 3.5 symbolizes the step in between our current reality and our future dreams, says VISION Conference attendee Reinder Prins.

Contributing writer Reinder Prins examines the theme of next week's VISION Conference "Harnessing the Power of Agriculture 4.0".

No matter which crops are grown or which inputs are used, rapidly changing external factors show the benefits of a digital cropping plan that can quickly and easily be adjusted.

While the carbon credit market is young, it’s important for farmers to keep their data in a standardized, independent repository.

Digital record keeping is something farmers can do today to be prepared for monetizing this new ag commodity when the opportunity arises.

Growers want to be in charge of their data, but they also want to be part of a “data community” where they can easily share data with their farming partners.

Now is the time to start using digital tools to digitize your ag data, improve your digital collaboration, and create superior data visibility for your farming partners.

Nothing emphasizes the need for data to be stored in the cloud more than the risk of losing it permanently, says contributing writer Reinder Prins.

This last week I had the pleasure of visiting a variety of growers and agronomists in South Australia. With 100-plus degree temperatures, 20-plus mph winds and enough flies to drive me crazy, I witnessed one of South Australia’s earliest...

It’s hard to open any agricultural website at the moment, or even LinkedIn or Twitter for that matter, without reading about the rising trend of hemp cultivation in the U.S. Hemp was legalized in the Farm Bill that President...

While New Zealand’s agricultural sector is very different from that in other countries, the needs of growers in respect to digital ag are very similar. What are the big challenges that farmers and agronomists in New...

Anyone who wears glasses, or contacts like I do, will be familiar with the feeling of getting a new set of glasses with improved correction and no scratches. Oh man, doesn’t that make everything look clearer! It is this exact...

Plant ’19 is getting closer every day and I’m sure that many growers throughout the Midwest will be working hard to ensure that their planting equipment is ready for another period of intense use. In Australia, Harvest ’19 for...

This weekend I received an email with a link to the investment slide deck that was used by Fyre Media in 2016 to attract funding for the Fyre Festival. We all know how that little adventure ended and it...

With the Christmas holidays over and 2019 in full swing, most of us will have had some time to reflect on 2018 and on what we think 2019 might have in store for us personally and for agriculture in...