GROWERS Unveils Predictive Insights Engine, Redefining Customer Intelligence in Ag Retail
Powered by Axiom, the new engine delivers real-time engagement scoring, churn prediction, and adoption forecasting — arming ag retailers with a smarter way to grow customer loyalty.
Built on the same Axiom AI infrastructure and leveraging GROWERS’ proprietary transaction and loyalty data, the Predictive Insights Engine synthesizes years of historical behavior with current activity to generate actionable insights, including churn prediction, customer engagement scoring, and product adoption forecasting. These insights are now being integrated directly into the GROWERS Loyalty Platform, enabling sales teams, marketers, and executives to anticipate customer behavior and take proactive action.
“This is the next step in helping ag retailers actually understand what’s happening with their customers,” said Steven Valencsin, CEO of GROWERS. “It’s not about looking back anymore but rather it’s about seeing what’s coming and now having the ability to get ahead of it.”
One Engine, Multiple Signals
The first outputs of the Predictive Insights Engine are already in use. Retailers are leveraging churn prediction models to identify accounts at risk of attrition with remarkable accuracy, allowing them to intervene before revenue walks out the door. The newly introduced Loyalty Performance Indicator (LPI) provides a single, dynamic score that reflects customer health, segment engagement, and loyalty trends over time. In parallel, adoption forecasting models are helping marketing teams anticipate which customers are most likely to respond to new product offerings or programs.
By combining these signals into a unified platform, the Predictive Insights Engine turns fragmented data into intelligent decision support, helping organizations prioritize accounts, align internal efforts, and drive more meaningful customer interactions.
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Built on Proprietary AI Infrastructure
The Predictive Insights Engine runs on the same AI foundation that GROWERS has been developing over the past 1.5 years in collaboration with Agmatix. Trained on millions of ag-specific transactions across categories such as seed, fertilizer, crop protection, energy, services, and grain, the system has been purpose-built to reflect the unique rhythms and relationships of ag retail.
All models are continuously updated to reflect real-time behavior, allowing the engine to detect changes in customer loyalty, segment engagement, or product adoption long before they show up in traditional reports or would be noticeable to someone customer monitoring purchasing behavior manually.
Quietly Building the Future of Loyalty
The launch of the Predictive Insights Engine reinforces GROWERS’ vision to become the operating system for customer intelligence in agriculture. Rather than retrofitting generic tools into the ag retail space, GROWERS has focused on designing an intelligence platform tailored to the realities of rural business where sales teams are spread thin, customers can be loyal but complex, and product offerings span everything from seed and crop protection to fuel and grain marketing. In a world of tight sales windows and limited visibility, knowing which relationships are growing and which are at risk is the difference between growing or losing revenue.
Loyalty programs with AI-driven predictive capabilities are shaping the next generation of customer engagement to move beyond reactive rewards to proactive value creation. As data becomes a strategic asset, retailers leveraging this type of intelligence will be better positioned to consolidate customer relationships, increase lifetime value, and remain indispensable to their farmer customers.
“Our goal is not to replace the importance of human relationships, but to give sales teams and leaders the insight to strengthen them,” said Valencsin. “We’re not just digitizing loyalty, we’re redefining it through intelligence.”
Available Q3 2025
The Predictive Insights Engine is being rolled out to all GROWERS Loyalty Program customers in Q3 2025. Select partners are already using its capabilities to drive strategic conversations, personalize engagement, and measure the real-world impact of their loyalty efforts.
As farms consolidate and competition intensifies, the need for proactive customer intelligence has never been greater. GROWERS is meeting that need with a working system that is already reshaping how the ag industry builds lasting customer relationships.
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