Indulge me and let’s beat a dead horse together. We all know that data is a huge deal these days. Companies that specialize in it are working overtime and companies that have no business in data are playing the...

Comedian Mark Mayfield opens Commodity Classic 2018 at the General Session. Once the annual end-of-winter blowout known as Commodity Classic wraps, it basically signals that we've reached go-time for agriculture. The new products, high-yielding seed varieties, and...

In a major initiative to apply disruptive technology in agriculture, a consortium of researchers has been formed with the partnership of three leading institutions in the country, with the mandate of turning farming from an ‘uncertain’ to ‘assured’ activity,...

GiSC (Grower Information Services Cooperative), the agricultural industry's only grower-run data cooperative, and Main Street Data, an agricultural data analytics company, are joining forces with IBM to introduce a suite of data-driven solutions to help growers improve their yields,...

Sentera today announced the availability of a Micro Gimbal upgrade for Sentera Single sensors mounted on the popular DJI Phantom 4 Pro, Advanced, or Standard drone platforms. The micro gimbal compensates for drone pitch and roll so that the...

Last week’s annual National Farm Machinery Show (NFMS) in Louisville, KY, was this author’s first experience attending the mid-winter Midwest equipment classic, and although it’s not quite on the level of an Agritechnica (another first for me this year),...

Mavrx booth at InfoAg 2017, Union Station Hotel, St. Louis, MO. The team at San Francisco, CA-based Mavrx has announced an initiative to increase access to advanced decision support tools in agriculture by opening it's platform,...

It’s fascinating to see how modern technology has helped us increase our agricultural productivity in areas not otherwise suited for our higher value crops. When viewing the Texas and Oklahoma Panhandles and southwest Kansas in Google Earth (see below),...

DTN has announced a partnership today at the National Farm Machinery Show with Agronomic Technology Corp (ATC), a Yara International Company and the leader in nitrogen modeling. Through the partnership, DTN, an independent source of insight and analysis, and...

UPDATED 2.5.18, 2:10 PM Proagrica has signed an agreement to acquire 100% of SST Software, including Raven’s ownership stake. Based in London, Proagrica is a dominant agriculture player in Australia and the UK, and has a significant footprint in Europe...

On Monday, SVG Partners announced its THRIVE Top 50, an annual ranking of 50 leading agricultural technology companies exemplifying the best in agriculture technology around the globe. Recognizing companies across six different technology areas in agriculture – including biotechnology,...

Bringing sustainability to scale and shaping the future of farming requires collaboration across the supply chain, starting with growers and their trusted partners. Growers rely heavily on their local retailer advisors for recommendations and services that will drive productivity,...

According to a recent press release, PrecisionHawk, Inc. announced it has raised a $75 million round of funding from a group of venture and strategic investors. This investment brings PrecisionHawk’s total funding to more than $100 million since...

The Climate Corp., a subsidiary of Monsanto Co., has announced a partnership with Deveron UAS Corp., that will deliver farmers advanced aerial imagery data combined with powerful analytics through The Climate Corp.'s industry-leading Climate FieldView digital agriculture platform. The...

Today, The Climate Corporation, a subsidiary of Monsanto Co., announced the acquisition of HydroBio, an agriculture software company based in Denver, CO, according to a press release from the company. The HydroBio team will join The Climate Corporation, strengthening the...

The global precision agriculture market is currently at a nascent stage of growth. With the rise of tech savvy Gen Y and millennial farmers as well as the need for increased cost efficiencies associated with climate change, including water...

AGSentry from HD Precision Analytics is a Software-as-a-Service (SaaS) platform that offers simple data service and actionable analytics tool. It focuses on seed sales tracking and opportunity in a convenient mobile platform. AGSentry features include: Increases tracking efficiencies for multiple brands. Equips...

West Central Distribution recently announced the launch of IntelliMax, a confidential and customizable data management platform designed for ag retailers as a turnkey solution for grower data management and analysis, seller and grower program management, and manufacturer reporting. In keeping...

SST Software is challenging the status quo in crop scouting by providing deeper insights through SST Analytics, according to a press release from the company. The recent release in SST Analytics allows agronomists and agricultural retailers to perform a regional...

DJI's UAV platforms such as the Matrice M100 (pictured) and M600 series allow for extensive customization, providing the flexibility to monitor crops, carry advanced sensors, or accomplish other tasks specific to each mission. The combined...