Making Sense of Deere’s Software-as-a-Service Model
Editor’s note: In a recent blog on Software is Feeding the World (SFTW), agrifoodtech consultant Rhishi Pethe shares a conversation with Matt Percy, VP of Solutions as a Service at John Deere, to better understand Deere’s approach, thought process, and their strategic conviction around this business model. Here’s a summary of that article:
John Deere is reshaping agriculture with its innovative Solutions as a Service strategy. In a recent conversation with Matt Percy, VP of Solutions as a Service at John Deere, Rhishi Pethe explored the company’s journey toward making 10% of its revenue from subscription-based models by 2030.
Drawing from his tech expertise at Microsoft, Percy shared insights on Deere’s customer-centric approach, emphasizing affordability, accessibility, and adaptability in their solutions. Deere’s See & Spray technology exemplifies this model by reducing herbicide use by 60%, saving over 8 million gallons across a million acres, and delivering measurable ROI for farmers.
This evolving strategy aims to make precision agriculture accessible for all, transforming farming into a sustainable and economically beneficial ecosystem. In the article, Matt discusses the importance of customer focus, the shift towards technology and sustainability in farming, and the critical role of dealers in delivering value to customers. He also emphasizes the need for creating economic value through innovative solutions and the future of farming as a sustainable and collaborative ecosystem.
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For more in-depth coverage, visit SFTW (Software Feeding the World).
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