There is a favorite expression of mine that I love to apply to meteorology: “Measure with a micrometer, mark it with chalk and cut it with an axe.” We can quickly get wrapped up in the allure of precision, spending...

Data is undeniably a valuable asset. Yet, in the ag ecosystem, who’s seeing the value from it? A recent article on PrecisionAg.com highlights how growers aren’t seeing value from data since, “The yield map book usually serves as a coaster...

This unmanned aerial vehicle (UAV) is equipped with a LiDAR camera. Photo courtesy of UF/IFAS Dr. Yiannis Ampatzidis recently joined the faculty at UF/IFAS Southwest Florida Research and Education Center (SWFREC) in Immokalee, writes Frank Giles on...

AgReliant Genetics, the third largest seed company in North America, and The Climate Corp., a subsidiary of Monsanto Co., have announced a data connectivity agreement between Advantage Acre, AgReliant Genetics’ suite of digital technologies, and The Climate Corp.’s Climate FieldView digital...

With increased value provided by edge computing to security improvements with Blockchain integration, IoT platforms across the board are just starting to get sexy. The intelligent digital mesh is evolving and enterprises today are paying attention to the disruption and...

Lindsay Corp., a leading global manufacturer and distributor of irrigation and infrastructure equipment and technology, today hosted Water Matters 3.6.18 – an educational event focused on efficient irrigation and the role it plays in precision agriculture and emerging smart...

Comedian Mark Mayfield opens Commodity Classic 2018 at the General Session. Once the annual end-of-winter blowout known as Commodity Classic wraps, it basically signals that we've reached go-time for agriculture. The new products, high-yielding seed varieties, and...

Lindsay Corp., a leading global manufacturer and distributor of irrigation and infrastructure equipment and technology, has launched a new and improved FieldNET mobile app. Available on Apple App Store and Google Play, the app includes enhancements that offer a...

Do you remember your first time? You know, that first variable rate application (VRA) map of one of your farmers’ fields? I certainly remember mine and I was recently reminded that it is a tale deserving to be re-told...

Sentera today announced the availability of a Micro Gimbal upgrade for Sentera Single sensors mounted on the popular DJI Phantom 4 Pro, Advanced, or Standard drone platforms. The micro gimbal compensates for drone pitch and roll so that the...

Last week’s annual National Farm Machinery Show (NFMS) in Louisville, KY, was this author’s first experience attending the mid-winter Midwest equipment classic, and although it’s not quite on the level of an Agritechnica (another first for me this year),...

Since the reveal of the autonomous concept vehicle, Case IH has been evolving the technology and further defining automation and autonomy as it relates to agriculture. The brand has been in discussions with customers around the world to...

Recently, we have seen important discussions about key aspects of precision agriculture. One of these articles, about the value in variable rate nutrition, explains how there is no easy recipe or universal method to do it successfully, even more...

Syngenta has acquired FarmShots, Inc., a North Carolina-based innovator of high-resolution satellite imagery that detects plant health by analyzing absorbed light from field images. This service was developed to help farmers, agronomists and retailers quickly and accurately spot field issues...

At the trial farm in Tamil Nadu, eight vegetable crops have been farmed using the SCORRES precision irrigation system. A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to...

At right, Roger DuMond of Kova Fertilizer shares experience, and a few laughs, with third-year intern Brandon Butz. “Sharing ideas with our younger employees is a joy, and we learn a lot this way,” says...

UPDATED 2.5.18, 2:10 PM Proagrica has signed an agreement to acquire 100% of SST Software, including Raven’s ownership stake. Based in London, Proagrica is a dominant agriculture player in Australia and the UK, and has a significant footprint in Europe...

Deep in the midst of December downtime, we reached out to three retailers well-versed in running a grower-facing precision ag department and asked them to share what's worked at their outlets and with their sales teams in driving grower...

CNH Industrial and The Climate Corporation announced today a new partnership that will extend and develop a portfolio of data sharing capabilities to help farmers with real-time agronomic visualization and decision-making solutions. Case IH and New Holland Agriculture, the global...

On Monday, SVG Partners announced its THRIVE Top 50, an annual ranking of 50 leading agricultural technology companies exemplifying the best in agriculture technology around the globe. Recognizing companies across six different technology areas in agriculture – including biotechnology,...