Analytics
March 7, 2018
Comedian Mark Mayfield opens Commodity Classic 2018 at the General Session.
Once the annual end-of-winter blowout known as Commodity Classic wraps, it basically signals that we've reached go-time for agriculture.
The new products, high-yielding seed varieties, and...
Analytics
February 22, 2018
Sentera today announced the availability of a Micro Gimbal upgrade for Sentera Single sensors mounted on the popular DJI Phantom 4 Pro, Advanced, or Standard drone platforms. The micro gimbal compensates for drone pitch and roll so that the...
Market Watch
February 20, 2018
Recently, we have seen important discussions about key aspects of precision agriculture. One of these articles, about the value in variable rate nutrition, explains how there is no easy recipe or universal method to do it successfully, even more...
Data Management
February 1, 2018
Deep in the midst of December downtime, we reached out to three retailers well-versed in running a grower-facing precision ag department and asked them to share what's worked at their outlets and with their sales teams in driving grower...
Data Management
January 17, 2018
My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Ag Tech.
We witnessed needle-moving mergers and acquisitions (Deere-Blue River; AGCO-Precision Planting; FieldReveal, etc.), intriguing product launches (SmartFirmer, Sentera's Phoenix...
Data Management
December 28, 2017
It was an exciting year in farm technology involving a few high profile venture capital exits and some of the largest deals on record, writes AgFunder.com's Emma Cosgrove.
In fact, funding records for this category and the subcategories within were...
Market Watch
September 15, 2017
The vision of having license-free community sensor networks for agricultural users has made a giant leap closer to reality. A team of collaborating companies connected a Vinduino agricultural sensor station to the eVineyard application via a long-range wireless data...
In-Field Technologies
September 11, 2017
One of Blue River's R&D See & Spray rigs hard at work in a cotton field outside of Lubbock, TX, in July 2017.
No, Blue River Co-founder and CEO Jorge Heraud has not been deposed —...
Drones | UAVs
August 31, 2017
Sentera today announced new features for the NDVI Toolbox in Sentera AgVault Desktop. The new tools offer agriculture professionals improved field insights for use on and off the field. New capabilities include zone management, a basic prescription-writing tool, and...
Market Watch
August 4, 2017
Ag Info Tech in Fredericktown, OH
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life are getting ready for yield monitor calibration season. Ag Info...
Connectivity
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of mind I'd say InfoAg 2017 seemed vastly different from the previous iteration — perhaps a bit subdued, or less...
Connectivity
July 26, 2017
Senet, a provider of global connectivity and network management for the Internet of Things, and Sensoterra BV, a provider of low-cost, wireless soil moisture measurement sensors, today announced a multi-year partnership to operate Sensoterra’s soil moisture system on Senet’s...
Drones | UAVs
July 12, 2017
Fully Customizable Filters on Sentera Quad Sensor Allow for Unique Crop Health Detection Capabilities
Sentera introduces the latest update to its high-precision sensor product line, the Quad Sensor. Featuring four fully customizable imagers, the multispectral Sentera Quad Sensor is a...
Market Watch
July 10, 2017
Hortau was recently named a CogX Award finalist in the Best Artificial Intelligence Product in Agriculture category.
The awards were handed out at last month’s CogX Innovation Exchange and Annual Awards in London, an event that brought together more than...
Data Management
July 5, 2017
Telematics data is readily becoming common place thanks to smart edge devices in ag equipment. Many groups have begun storing and quantifying this data set with the hopes of better understanding the machine. However, the value of that data...
Imagery
June 20, 2017
From left: Satellite imagery one week before application, as applied rate, and satellite imagery one month after application of plant growth regulator in cotton fields in Mato Grosso, Midwest Brazil.
A cotton crop presents some important...
Connectivity
June 12, 2017
Between population growth and climate change, farms of all sizes are being challenged to increase yields. Internet of Things (IoT) technologies are showing promise in addressing these challenges, particularly with the use of field sensors. Today’s field sensors typically...
Connectivity
June 3, 2017
PrecisionAg Professional Editors Matthew Grassi and Paul Schrimpf list unmanned technology as one of the 10 most intriguing technologies in agriculture. Pictured is the autonomous concept tractor from Case IH.
This may be a bit of...
Connectivity
May 3, 2017
Farms need to do more with less than ever before to remain competitive. This is especially true when it comes to big ticket items like agricultural machinery. We’re now seeing the implementation of new Internet of Things (IoT) technologies...
Market Watch
April 19, 2017
When it comes to managing livestock and feed, the goal for every farmer is to be as efficient and productive as possible. While today’s farmers have embraced some technology, such as GPS auto-steering tractors, many of their processes are...
