To say that the Golden State can lay claim to the title of king of almonds might be an understatement. In 2017, California accounted for nearly 80% of the world’s almond production, a crown jewel in the already impressively...

The new Parrot Sequoia+ multispectral sensor. Tools dedicated to precision agriculture help farmers and agronomists optimize their crop's ROI and improve their daily productivity. The extreme precision and analysis enables farming experts to make well thought...

As wireless sensors become smaller, less expensive, and easier to use, farmers are beginning to deploy themin greater numbers to better detect the wide-ranging soil conditions across their fields. As any farmer can attest, agricultural fields...

Sentera today announced the immediate availability of the Sentera AGX710 gimbaled precision agriculture sensor with plug-and-play integration for DJI's industry leading Matrice 200 Series industrial drones. The AGX710 sensor delivers exceptional crop health insights and enables ag professionals to...

There is a favorite expression of mine that I love to apply to meteorology: “Measure with a micrometer, mark it with chalk and cut it with an axe.” We can quickly get wrapped up in the allure of precision, spending...

With increased value provided by edge computing to security improvements with Blockchain integration, IoT platforms across the board are just starting to get sexy. The intelligent digital mesh is evolving and enterprises today are paying attention to the disruption and...

Comedian Mark Mayfield opens Commodity Classic 2018 at the General Session. Once the annual end-of-winter blowout known as Commodity Classic wraps, it basically signals that we've reached go-time for agriculture. The new products, high-yielding seed varieties, and...

Sentera today announced the availability of a Micro Gimbal upgrade for Sentera Single sensors mounted on the popular DJI Phantom 4 Pro, Advanced, or Standard drone platforms. The micro gimbal compensates for drone pitch and roll so that the...

Recently, we have seen important discussions about key aspects of precision agriculture. One of these articles, about the value in variable rate nutrition, explains how there is no easy recipe or universal method to do it successfully, even more...

Deep in the midst of December downtime, we reached out to three retailers well-versed in running a grower-facing precision ag department and asked them to share what's worked at their outlets and with their sales teams in driving grower...

My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Ag Tech. We witnessed needle-moving mergers and acquisitions (Deere-Blue River; AGCO-Precision Planting; FieldReveal, etc.), intriguing product launches (SmartFirmer, Sentera's Phoenix...

It was an exciting year in farm technology involving a few high profile venture capital exits and some of the largest deals on record, writes AgFunder.com's Emma Cosgrove. In fact, funding records for this category and the subcategories within were...

The vision of having license-free community sensor networks for agricultural users has made a giant leap closer to reality. A team of collaborating companies connected a Vinduino agricultural sensor station to the eVineyard application via a long-range wireless data...

One of Blue River's R&D See & Spray rigs hard at work in a cotton field outside of Lubbock, TX, in July 2017. No, Blue River Co-founder and CEO Jorge Heraud has not been deposed —...

Sentera today announced new features for the NDVI Toolbox in Sentera AgVault Desktop. The new tools offer agriculture professionals improved field insights for use on and off the field. New capabilities include zone management, a basic prescription-writing tool, and...

Ag Info Tech in Fredericktown, OH With fall harvest a few weeks away for most of the country, ag service providers from every walk of life are getting ready for yield monitor calibration season. Ag Info...

As I sit here and ponder just what it was that we all experienced last week, off the top of mind I'd say InfoAg 2017 seemed vastly different from the previous iteration — perhaps a bit subdued, or less...

Senet, a provider of global connectivity and network management for the Internet of Things, and Sensoterra BV, a provider of low-cost, wireless soil moisture measurement sensors, today announced a multi-year partnership to operate Sensoterra’s soil moisture system on Senet’s...

Fully Customizable Filters on Sentera Quad Sensor Allow for Unique Crop Health Detection Capabilities Sentera introduces the latest update to its high-precision sensor product line, the Quad Sensor. Featuring four fully customizable imagers, the multispectral Sentera Quad Sensor is a...

Hortau was recently named a CogX Award finalist in the Best Artificial Intelligence Product in Agriculture category. The awards were handed out at last month’s CogX Innovation Exchange and Annual Awards in London, an event that brought together more than...