Western U.S.: Fieldin and ARAG Partner to Bring Precision Spraying to Permanent Crop Growers
Fieldin, a leading platform for farm operations management, has partnered with ARAG, a leading provider of precision agricultural technologies, to deliver advanced precision solutions to growers of permanent crops. Their first joint product, a digital flow rate monitoring solution, integrates both companies’ expertise to enhance orchard and vineyard spraying accuracy and efficiency. Growers will gain real-time visibility into flow rates to catch errors as they occur, along with access to aggregated spray output data for reporting and cost accounting. With rising chemical costs, shrinking margins, and increasing regulatory demands, the need for full control over spraying operations has never been more critical, according to Fieldin and ARAG.
Through this integration, Fieldin will provide growers with real-time flow data and alerts, enabling them to monitor spraying activities instantly, identify problem areas, and take immediate corrective action. Fieldin’s system automatically links spray recommendations to actual applications, ensuring precision and ease of use. Additionally, the system captures weather data to enhance spraying efficacy. The result is improved efficiency, optimized crop protection, and a significant reduction in pesticide use.
A crucial part of this partnership is Precision Ag Solutions (PAS), a well-established supplier of advanced spray technologies in California’s Central Valley. As an ARAG distributor, PAS brings decades of experience in developing and deploying precision ag solutions for California’s permanent crop industry. This collaboration paves the way for future integrations of advanced technologies into the Fieldin platform.
“With this partnership, we are making precision spraying technology seamless and accessible for growers bringing spray data from the cockpit to the farms’ dashboards and driving actionable insights,” said Iftach Birger, COO and co-founder of Fieldin. “We are committed to working with innovative technology providers like ARAG to equip growers with the tools they need to maximize efficiency, meet regulatory requirements, and adopt sustainable farming practices.”
Breaking down barriers to adoption
Industry estimates suggest that fewer than 10% of U.S. West Coast growers use precision spraying technologies for foliar sprays, compared to over 90% adoption in other markets such as Australia. This disparity is largely due to the complexity of implementing these solutions. Traditional spraying methods often lead to inefficient pesticide application, resulting in chemical overuse, increased costs, and environmental harm.
By delivering real-time data on spray coverage, this partnership helps growers transition to precision spraying with minimal disruption. This results in optimized chemical application, improved compliance, and a more sustainable approach to crop protection.
“Precision agriculture is evolving rapidly, and the ability to monitor spray performance in real-time marks a turning point for growers,” said Demi Mantas, Americas Sales Director at ARAG. “With this partnership, we’re making it easier than ever to transition to data-driven spraying—ensuring better coverage, lower waste, and improved compliance with sustainability standards.”
“Implementing new technology is never easy, but the combination of Fieldin’s data platform, ARAG’s state-of-the-art hardware, and PAS’s hands-on expertise positions this technology for success among West Coast growers,” said Kris Goodman, PAS president.
The new solution is particularly beneficial for permanent crops such as vineyards, apples, cherries, and nuts. By digitizing and optimizing spraying operations, this collaboration ensures better coverage, reduces waste, and minimizes environmental impact. The partnership aims to deliver tailored precision spraying solutions to each grower based on their specific needs, ranging from chemical use monitoring to automated flow control and variable rate application.
Early adoption
Proven in the field, the technology has already been commercially deployed, with case studies highlighting its impact.
Macadamia Farm Management (MFM), Australia’s largest macadamia grower, cultivates over 13,000 acres. As an early adopter of Fieldin’s Flow Data solution, MFM quickly recognized its benefits. During their first spray application using the system, MFM detected an overspraying issue caused by incorrect calibration on one of their sprayers. They quickly corrected the issue, preventing excessive chemical use that could have harmed soil health.
Armand Smit, Senior Operations Manager of MFM, shared: “We partnered with Fieldin to trial their Flow Data solution because, as a large-scale operation running 24/7, we knew we needed greater precision. Since implementing the system, we’ve seen significant improvements in spraying consistency, and we now have comprehensive records for compliance. After seeing the results, we expanded from an initial trial of five units to more than 20 units, covering our entire fleet of foliar sprayers. The Flow Data solution provides the visibility and control we’ve always needed for our spraying program.”
The ability to make data-driven spraying decisions in real time is expected to improve compliance with evolving regulations and position growers for long-term success.
As regulatory bodies continue to push for greater precision and accountability in pesticide application, Fieldin and ARAG’s partnership delivers a timely and practical solution for the industry.
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