Ag Tech Talk Podcast: Traction Ag’s Cloud-Based Accounting Software
The role of the farmer is deeply embedded in the human psyche. Books and movies often convey the slow-talking grower as an uneducated yokel wearing a pair of dirty overalls. Sure, he knows how to grow wheat and corn, but put him in front of a computer and he’s lost. That depiction couldn’t be further from the truth. Many farmers and the operations they run embrace technology, both in the field and in the office.
Ian Harley, Co-founder and CEO of Traction Ag, the maker of a cloud-based accounting software designed specifically for the agriculture community, knows many growers are among the first to employ tech tools. In this podcast, AgriBusiness Global Editor Dan Jacobs talks with Harley about the company’s recent raising of $3 million in seed funding, the importance of agriculture-specific accounting software, and how consolidation in the industry could affect financials.