Farm Management Software Platforms Go All in for Growth
So many technologies … creating so much data … in so many silos, writes Thomas Skernivitz at Growing Produce. How is a grower supposed to keep track these days?
“By collecting data in separate silos, it is hard for growers to get a complete picture of what is happening in their orchards,” Judah Cofer, an Account Executive with Agworld, says. “It is difficult to make the best possible decisions on a daily basis.”
The 14 farm management software companies profiled here aim to ease that pain.
“In the current environment, uncertainty is omnipresent, and daily decisions can mean the difference between profitability and problems,” Cofer says. “These daily decisions can be improved by adding data from multiple sources together and letting them form a complete picture together. When technology providers collaborate, growers are the winners.”
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Part of the need to collaborate digitally stems from an increased desire for growers to plan their seasons together with their advisors, Cofer says. With both parties having visibility into what has transpired and what is still to come during the season, growers, he says, are able to better plan their cash flow requirements, input requirements, and farm labor scheduling.
“Heading into 2021, with a range of unique issues, such as COVID-19, market difficulties, and other new challenges likely to form, I’m told being able to create a plan and adjust this accurately as the season progresses will be an imperative for fruit growers,” Cofer says.
Continue reading at Growing Produce.
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