FarmSense Introduces Smart Pest Monitoring System

By PR Newswire

FarmSense has announced the debut of its award-winning smart pest monitoring system, helping farmers adopt the latest in artificial intelligence and analytics to improve insect monitoring and crop management.

FarmSense’s FlightSensor uses novel optical sensor technology to automate the process of real-time insect classification and counting, providing immediate access for farmers to make mission-critical decisions on crop and pest control.

“FarmSense’s technology is a real game-changer,” said Dr. Mark Hoddle, a field entomologist and an early customer at the University of California Riverside. “The insect analytics they provide allows me to really understand what is happening in specific areas of the orchard in near real-time. Better yet, the data are accessible via my phone and downloadable for analysis making quick decisions easy.”

The smart system started as an academic collaboration, but co-founders Eamonn Keogh and Shailendra Singh quickly identified the benefits of real-world application. “The machine learning community examines data in so many other areas, like healthcare and credit scoring, but surprisingly, no one was tackling entomology,” says Keogh. “This technology virtually eliminates the need for sticky traps and manual insect counts.”