UrtheCast Corp. and Land O’ Lakes, Inc., one of the United States' premier agribusiness and food companies, today announced a long-term agreement for GEOSYS, a Land O’Lakes subsidiary, to purchase geospatial data from the UrtheDaily Constellation, UrtheCast’s planned constellation...

There are dozens of easy-to-use mobile apps that are ideal for every day field scouting tasks. From record keeping and note taking, to real-time crop condition maps and in-field decision support, today’s apps help make scouting as fast and...

For two straight growing seasons, crop fields in a portion of Ukraine have benefited from unmanned aircraft vehicles used to spray bio-pesticide and liquid fertilizer, reports UAS Magazine's Luke Geiver in a recent report. Although large-scale unmanned aircraft systems...

Hortau, a provider of precision irrigation management systems and services for agriculture since 2002, continues its rapid growth heading into 2017 — when the company will celebrate its 15-year anniversary. Hortau enjoyed another year of expansion in 2016, growing sales...

For farmers to successfully adopt technology, their trusted advisers must serve key functions in the crop production process. AGCO Corp.’s Darren Goebel provided some thoughts on the roles of trusted partners: ■ Retailers/Cooperatives. “As precision agriculture evolves, the ag retailer...

Bruce Erickson, E-Learning Director in the Department of Agronomy at Purdue University, has spent many hours examining the role of service providers in precision adoption. In addition to teaching and conducting research at the university, Erickson has in recent...

EDITOR'S NOTE: DRONELIFE originally published this article in 2014 – this article has been completely updated from the original as of 2017. While drones are spreading into industries from warehousing to oil exploration, precision agriculture remains one of the most...

For the professionals and organizations providing agronomic and technology advice to farmers, the battle to create a sustainable service business has never been more challenging. The farmer-trusted adviser relationship has had a long, storied relationship that...

T-L Irrigation Co., the exclusive manufacturer of hydrostatically powered pivot irrigation systems, is pleased to announce the availability of its GPS Navigation Linear System. The GPS Navigation Linear System is the ultimate in design simplicity, claims the company. Featuring Real...

For agriculture service providers, evolving sensor technology is viewed with a sense of endless possibilities, mixed with a bit of trepidation.  Sensors can seemingly do about anything on the farm. Measure soil characteristics with electrical current? Check. Monitor soil...

Illinois producer John Reifsteck’s experience with precision agriculture is deep and wide, but he values trusted partners. Henry Ford supposedly remarked, “If I had asked people what they wanted, they would have said faster horses.” Now,...

Blue River’s weed-targeting See & Spray technology spent 2016 in California getting put through its paces. In 2017, research and testing shifts to the Southeast. At the PrecisionAg® Vision Conference last October, Bill Schmarzo, renowned expert...

Next month's PrecisionAg® Professional Innovation Series tackles the key challenges, pain points and opportunities that service providers experience as they work to build their precision programs and deliver value to grower-customers. I've enjoyed the challenge of assembling a strong...

There are a number of robotics providers that are demonstrating autonomous driving, delicate handling, high-speed motion, and independent data collection in agriculture. Agriculture has both led and trailed in the use of technology over the past...

Many in business were puzzled when IBM announced plans to purchase The Weather Company in 2016. Then last summer IBM revealed its first joint product called Deep Thunder, which provides clients with short-term, hyperlocal, customized weather forecasts. (Department stores,...

Optimizing nutrient uptake is a worthy pursuit. The financial rewards can be great, as growers aim to raise more bushels on the same amount — or even less — of nitrogen. And these efforts are vital to good environmental...

At GreenMark Equipment, two points of customer service are essential — ensuring the farmer’s precision equipment is optimized and running properly, and providing wireless data transfer to ensure data is fully collected and secure. Some believe...

For many years satellite imagery was a solution in search of a viable precision agriculture system in which it could deliver value. In-season, on-demand imagery was often hampered by cloud cover and a dearth of available satellites for taking...

From the service provider standpoint, getting into the aerial imagery as a service game was once an either/or proposition: Either you partner locally with a fleet of aerial application planes for weekly flyovers with a sensor payload, or you...

Veris’ electrical conductivity (EC) system for grading soil types has endured for years on the strength of its true believers and slow, steady growth. Used as the foundational test for zone management schemes, Veris has gained users with the...