Strengthening Ag Retail Customer Relationships
Connect Data. Grow Smarter.
Currently, ag retailers work through a range of different communication and sales channels with growers; a visit from the agronomist, an email with offers from the local store or a call to chase up the status of an order. The disparate nature of these channels leads to a disjointed customer experience for growers and ultimately means that sales opportunities fall through the cracks for ag retailers. Ag retail is increasingly exploring options to go online, but is yet to define a clear strategy against the backdrop of unconnected back-end systems and online-only marketplaces.
Proagrica is the partner who can work closely with you to integrate your channels and enhance relationships with your growers by providing the seamless customer experience they now expect, while protecting sensitive product pricing information.