Accelerating Ag Tech Adoption Through Human-Centered Design

June 25, 2024 | 2:30 p.m. EST

Join Jen Williams, Design Principal from Global Ag Tech Alliance member MentorMate, as she describes the benefits of putting humans at the center of ag tech design for an easier onboarding process and user experience. We’ll discuss the gaps we currently face in design that lead to lagging adoption, as well as ways organizations can tweak their approach for a higher success rate.