Robotics | Automation
September 17, 2025
GOFAR
The GOFAR (Global Organization for Agricultural Robotics) is a non-profit organization that promotes and develops the agricultural robotics sector at an international level. GOFAR meets the increasing need for visibility and networking of the agricultural robotics sector. GOFAR organizes the annual International Forum of Agricultural Robotics (FIRA), participates in national and international events intended for professionals from the agricultural equipment sector, and produces and disseminates information to expert publications.
Market Watch
May 13, 2025
FIRA USA 2025: Where Growers and Ag Robotics Innovators Take Center Stage
FIRA USA 2025 is powering up for its most dynamic showcase yet, October 21-23 at the Yolo County Fairgrounds in Woodland, CA.
Market Watch
February 12, 2025
Agricultural Robots Prove Their Worth to Farmers Worldwide
World FIRA has firmly established itself as the must-attend event for robot and autonomous solutions enthusiasts.
Industry News
January 8, 2025
World FIRA 2025 Welcomes New Holland’s Award-Winning Automation Technology
New Holland will showcase its brand-new T4 FNV specialty tractor, equipped with an advanced guidance system.
Robotics | Automation
October 6, 2024
FIRA USA 2024: Discover Ag Robots and Autonomous Solutions in Action
The upcoming FIRA USA 2024 in Northern California will showcase an expanded range of robots for specialty crops, vegetables, and vineyards.
Data Management
December 9, 2023
How NVIDIA Is Bringing AI to Agriculture
Accelerated computing company NVIDIA identifies farming’s biggest issues and develops the right technologies to help solve them.
Robotics | Automation
October 4, 2023
FIRA USA 2023 Establishes Itself As the Must-Attend Event for North American Agricultural Robotics Industry
FIRA USA, held September 19-21 in Salinas, CA, welcomed more than 1,700 participants from 40 U.S. states and 30-plus countries.
Robotics | Automation
July 20, 2023
Join Ag Robotics Leaders at FIRA USA 2023
More 2,000 participants and ag leaders will gather at the Salinas Sports Complex September 19-21 for an up-close look at ag robotic solutions in action.
Market Watch
November 17, 2020
Can Picking Robots Solve the Labor Shortage Dilemma?
Three automation companies discuss how the latest agriculture technologies help growers reduce their reliance on human labor.
Top Stories
Data Management
February 17, 2026
Field Intelligence and Compliance: Why We Need Both, and How to Get There
Connectivity
February 13, 2026