FIRA USA 2023 Establishes Itself As the Must-Attend Event for North American Agricultural Robotics Industry

FIRA USA, held September 19-21 in Salinas, CA, welcomed more than 1,700 participants from 40 U.S. states and 30-plus countries. The event doubled its attendance figures compared to last year. With more than 35 robots and autonomous solutions showcased and 20 in-field demos, farmers, start-ups, OEMs, scientists, and investors made great connections to build together the future of farming.

FIRA USA has become the event to learn about the state of the ag robotics industry. The show featured 10 main panel discussions and more than 50 panelists discussing various topics, such as career pathways, regulation and safety, ROI of AI in ag, grower feedback on robot adoption, and level of maturity of the machines.

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Out of all the robotics solutions for a new era of farm machinery, FIRA USA 2023 was a chance for the attendees to discover the latest innovations. Those included:

There was also great excitement also for the inclusion of the inaugural Monterey Bay DART Drone Pavilion with industry giants such as AgBee, AgXactly, AeroSystems West, FarmX, and Insightup Solutions, among others. These visionary companies exhibited their latest drone innovations, services, and solutions designed to revolutionize agriculture and address the challenges faced by the industry.

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Other News and Notes

  • The Farm Robotics Challenge, a collaborative event organized by The VINE, an initiative of University of California, Agriculture and Natural Resources (UC ANR), Farm-ng, F3 Innovate and AI Institute for Next Gen Food Systems (AIFS), is excited to announce the launch of its 2024 competition, set to kick off in January 2024.
  • FIRA USA Startup Award 2023 was awarded to TRIC Robotics for its automating pest control with light.
  • FIRA USA 2024 has already been announced for next fall in Sacramento area.

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