Mauricio Nicocelli Netto is CEO of Luve Carbon. He also is an Agronomist and Precision Agriculture Consultant at Monagri in Brazil. Prior to this, he was a Technology Manager on a farm near Bahia, where he responsible for fertilizer recommendations in corn, soybeans, cotton and eucalyptus. He was also responsible for a precision farming project and training the technical staff. He then moved to Mato Grosso and worked at Monsanto Co. on the Technology Development team, which included the IFS (Integrated Farming System) program, and Precision Planting, in the position of Product Support Specialist.
Data Management
December 21, 2023
FarmGuide Soy is a pioneering Brazilian platform for collecting data on soy and deforestation areas, which is critical for global investors.
Analytics
August 15, 2023
Perfect Flight, a developer of an aerial spraying management and traceability platform, is poised to expand its operations in the U.S.
Connectivity
March 6, 2023
From greater connectivity to increased sustainability, the future of Brazilian agriculture looks bright, says contributing writer Maurico Netto.
Digital Farming
March 10, 2022
The next great revolution in Brazilian ag will be access to rural credit, says contributing writer Mauricio Netto. Here's a look at three startups that are leading the way.
Market Intelligence
December 21, 2021
Learn how startup Luve Carbon is helping Brazilian agribusinesses become even more sustainable and competitive with carbon credits -- a key topic at the upcoming VISION Conference.
Imagery
March 24, 2021
Contributing writer Mauricio Nicocelli Netto discusses how he's using the Granular Insights service to help his grower customers achieve better yields.
Digital Farming
December 23, 2020
Contributing writer Mauricio Nicocelli Netto highlights a Brazilian ag-tech startup that is making a name for itself in aerial application analysis.
In-Field Technologies
December 2, 2019
Contributing writer Mauricio Netto from Brazil experienced everything Agritechnica 2019 in Germany had to offer, including this large-scale concept for drone aerial application from John Deere.
John Deere's autonomous concept tractor attracted...
Digital Farming
October 7, 2019
Radar AgTech 2019 is the largest study of the Brazilian ag innovation ecosystem. This year's study was conducted by Embrapa, SP Ventures, and consulting firm Homo Ludens, with the support of StartAgro, ACE, and the FEI University Center.
Radar AgTech...
Digital Farming
July 23, 2019
Members of AgriHub recently had the opportunity to meet individuals from Agri NEST startups and Business France to talk about the Brazilian agriculture market. Contributing writer Mauricio Nicocelli Netto (sitting) was on hand to learn...
Drones | UAVs
June 10, 2019
In past articles I took the opportunity to introduce new companies that have entered the Brazilian agricultural market. These companies often bring a technology advantage to the sector, resulting in an increase in productivity for our farmers. For example,...
Digital Farming
May 9, 2019
Every year I attend Brazil's main agribusiness fairs to keep myself up-to-date on the latest agricultural technologies. This year I made a point to visit Indigo Ag, which made its first appearance at fairs in Mato Grosso.
[caption id="attachment_62901" align="alignright"...
Digital Farming
March 13, 2019
Mauricio Nicocelli Netto and his colleagues from IMAmt got a first-hand look at the Swarmbot 5, which started tests this week all over Australia.
In the last week of February, me and two colleagues from Brazil's...
Digital Farming
November 9, 2018
Editor's note: This article was originally published in November 2018.
Paraguay is a country located in South America with a population of 6.8 million people, with much of its territory bordered by Brazil. Many people around the world still associate...
Market Watch
October 8, 2018
The Brazilian Congress of Precision Agriculture 2018 (ConBAP 2018) was held October 2-4 in Curitiba, Paraná. Held every two years, ConBAP is considered Brazil's largest ag tech and scientific event. It brings together about 800 participants among researchers, extension...
Digital Farming
September 5, 2018
I recently attended Strider Day in São Paulo, an event hosted by Brazilian agtech company Strider. The event offered two days (August 30-31) of lectures and debates about the relevance and impact of technology on the agricultural revolution in...
Market Watch
July 30, 2018
More than 600 participants attended the Climate FieldView Experience in São Paulo, including farmers, consultants, precision agriculture companies, and startups.
In 2010, much of my work involved unloading data from 30 machines (e.g., tractors, sprayers, harvesters)...
Drones | UAVs
June 4, 2018
More than 50 national and international companies exhibited at DroneShow Latin America in May 2018.
Editor's note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded in...
Market Watch
May 7, 2018
Maurcio Nicocelli Netto's main purpose of visiting the Canton Fair in China's Guangzhou City was to learn about new agricultural technology and how it might be used in Brazil.
Last month I visited China to learn...
Digital Farming
April 2, 2018
The agricultural fair circuit in Brazil has begun and the central theme thus far has been digital agriculture. With an emphasis on education and research, agricultural fairs are creating paths and examples of how farmers can be inserted into...