Paul Schrimpf

https://youtu.be/jcfcVNd7E4I Since spinning off from Los Alamos National Labs in 2014, Descartes Labs has been focused on applying its defense-oriented technologies to commercial industries, including agriculture. It made a name for itself in the industry in 2015 when it was...

Once known for primarily for its microbial seed treatments, Indigo Ag is building a framework for commodity crop production and marketing designed to shift producer focus away from yield as the primary value generator. It's quite a row to

I got to spend a fascinating couple of days in San Francisco at the March 19-20 World Agri-Tech Innovation Summit, the U.S. edition of a semi-annual gathering of investors, inventors, and big thinkers in the agriculture technology space. The event...

FFA Convention delegates receive an immersion in the power of ag technology via TED Talk-style presentations and engagement with industry organizations. While it’s often said that technology is shaping the future of agriculture, this message is...

WaterBit’s Carbon soil moisture sensor makes Greg Van Dyke’s dry-seeding approach to rice production measurable and facilitates improvements in techniques. The specialty crop markets pose unique challenges for manufacturers that are attempting to bring value to...

The GAR Agronomy team tests a variety of technology products that could be of interest to its grower clients, from weather and soil sensors to irrigation and water efficiency. Photo courtesy of Gar Tootelian. In California’s...

There’s no ironclad approach to building business through a precision program offering. There are as many nuanced approaches to success as there are retail organizations serving agriculture. But one thing is almost always certain: Whatever approach is taken must be...

Respondents to a CropLife® magazine survey on precision agriculture programs reveal confidence in value delivered and a strong internal commitment to the business ... but challenges remain. In the overall agriculture market, the rhetoric surrounding emerging...

Ron Farrell, a frequent sounding board for my wacky ideas and a source of ongoing encouragement to stay the course in this fast-changing industry, once told me to spend an appreciable amount of my time thinking about the business,...

Day 2 of the PrecisionAg® Professional Accelerator will challenge you to evaluate and improve your approach to customer value and overall program profitability. What’s keeping your precision program from achieving maximum value to your operation, and your farmer-clients? And what...

In 1936, deep in the throes of the Great Depression, the federal government moved forward with an initiative that would eventually modernize every home in rural America: the Rural Electrification Act (REA). Driven by the federal government, money began to...

InSiteCDM provides farmers with correlations that reveal the value of specific field practices while pinpointing weak points in their programs to help get the most out of their crops. Bruce Baier is another deeply experienced precision...

At right, Roger DuMond of Kova Fertilizer shares experience, and a few laughs, with third-year intern Brandon Butz. “Sharing ideas with our younger employees is a joy, and we learn a lot this way,” says...

At left, Co-Owner Paul Anez with Precision Agronomy Manager Michael Dunn. Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic matter to hilly fields that...

Wabash Valley Services’ precision team includes (from left) Blake Behnke, Dmitri Krajec, Travis Correll, and Assistant General Manager Allen Rusk. Wabash Valley Service Co. has been at the grindstone on precision agronomy for as long as...

Here at PrecisionAg® Professional we’re all about the numbers. And taking a look back at the numbers, it appears that many of you thoroughly enjoyed June's featured Listicle, the “Top 10 Most Intriguing Technologies in Agriculture,” making it the top viewed...

Here at PrecisionAg® Professional we're all about the numbers. And taking a look back at the numbers, it appears that many of you thoroughly enjoyed last month's featured Listicle, the "Top 10 Most Intriguing Technologies in Agriculture," making it the top...

PrecisionAg Professional Editors Matthew Grassi and Paul Schrimpf list unmanned technology as one of the 10 most intriguing technologies in agriculture. Pictured is the autonomous concept tractor from Case IH. This may be a bit of...

For service providers offering precision programs, hope springs eternal in winter. Services are evaluated, new offerings are considered, growers are consulted, and plans are developed in the spirit of bringing better value to customers, and more profit to the...

A pest trap for orchards by manufacturer Semios. In-season scouting is the mother’s milk of any full-service agronomy program. It’s the component of crop production that validates the experience of individuals who know and understand the...