Paul Schrimpf

Erich Eller's drone of choice is the AgEagle, in large part because of its compatibility with SST’s AgX platform. He’s flying essentially solo these days with business support from his wife Jennifer, but Erich Eller has...

Over the last 30 days, I’ve been immersed in all things precision agriculture. If you received your personal copy of CropLife® magazine, then you had to tear through a plastic cover to get to the issue. And hopefully, you...

For farmers to successfully adopt technology, their trusted advisers must serve key functions in the crop production process. AGCO Corp.’s Darren Goebel provided some thoughts on the roles of trusted partners: ■ Retailers/Cooperatives. “As precision agriculture evolves, the ag retailer...

Bruce Erickson, E-Learning Director in the Department of Agronomy at Purdue University, has spent many hours examining the role of service providers in precision adoption. In addition to teaching and conducting research at the university, Erickson has in recent...

For the professionals and organizations providing agronomic and technology advice to farmers, the battle to create a sustainable service business has never been more challenging. The farmer-trusted adviser relationship has had a long, storied relationship that...

Blue River’s weed-targeting See & Spray technology spent 2016 in California getting put through its paces. In 2017, research and testing shifts to the Southeast. At the PrecisionAg® Vision Conference last October, Bill Schmarzo, renowned expert...

For many years satellite imagery was a solution in search of a viable precision agriculture system in which it could deliver value. In-season, on-demand imagery was often hampered by cloud cover and a dearth of available satellites for taking...

From the service provider standpoint, getting into the aerial imagery as a service game was once an either/or proposition: Either you partner locally with a fleet of aerial application planes for weekly flyovers with a sensor payload, or you...

Veris’ electrical conductivity (EC) system for grading soil types has endured for years on the strength of its true believers and slow, steady growth. Used as the foundational test for zone management schemes, Veris has gained users with the...

Aside from field and equipment-deployed sensing, the other end of the spectrum is sensing in the grain bin. From the perspective of the local cooperative storing and marketing its grower-customers’ grain, success here is absolutely vital in keeping that...

Sensors are certainly nothing new to agriculture. Although they are getting more and more robust, on-board sensors have been providing feedback on the operation of machinery for many years. Liquid tank monitors on bulk chemical tanks have been tracking...

It's been an incredible year for the team here at Preci­sionAg Media. We have more than two decades in as the leading media source for ag technology, and we’ve seen a lot of marketplace ups and downs, and products...

The 2016 Precision Ag Innovations Series "Happy Hour: Farmer Perspective On The Day's Discussion" Panel. The upcoming PrecisionAg Vision Conference in sunny Phoenix, AZ, October 18-20 will feature several high-level panel discussions as well. As...

The future of technology in agriculture has never looked brighter, or more confusing than it does in 2016. We at PrecisionAg magazine have been at this for almost 20 years now, and we’ve seen the booms and busts, the...

Last summer, when we were in the midst of planning for our August PrecisionAg Innovation Series conference, we got an order for several attendees representing South Dakota State University. While it’s not unusual to receive multiple registrations from the same...

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New privacy/ownership agreement is designed to offer Farmobile customers full propriety and control of field data.

When it comes to helping farmers take full advantage of the value of field data, data privacy and ownership issues have been an elephant in the room. Many farmers have held back on fully engaging with manufacturer and service...

The promise of interoperability of precision agriculture systems is closer than ever with the release of AgGateway's ADAPT Toolkit. Now, will software companies step up and develop the plug-ins required to bring seamless system connectivity to agriculture?

The updated SeedCommand product line promises to enhance the functionality and productivity of planting operations for farmers.