Connectivity
May 8, 2024
This initiative mirrors a similar partnership between John Deere and SpaceX’s Starlink announced earlier in 2024, says analyst Shane Thomas.
Irrigation
April 29, 2024
Analyst Shane Thomas discusses how two co-founders are thinking differently about building their irrigation technology company.
In-Field Technologies
April 22, 2024
Distribution is core to the customer experience and thus the lynchpin for company success, says agribusiness analyst Shane Thomas.
In-Field Technologies
April 15, 2024
As AGCO evolves its communication strategy, it must articulate its differentiated approach effectively to resonate with target customers, says Shane Thomas.
Irrigation
April 10, 2024
The acquisition is expected to differentiate Lindsay's irrigation products and expand revenue opportunities, says agribusiness analyst Shane Thomas.
Analytics
April 8, 2024
Analyst Shane Thomas delves into the emergence of generative AI tools in ag, drawing parallels with the trajectory of FMS adoption.
Digital Farming
April 1, 2024
The Solix platform is a promising solution for achieving more cost-effective agronomic outcomes, says analyst Shane Thomas.
Analytics
March 26, 2024
The acquisition of Proagrica raises doubts about TELUS's prospects in the ag software market, says one industry insider.
Digital Farming
March 24, 2024
While the tone of the event remained positive, the prevailing message underscored the importance of survival for agtech startups.
Data Management
March 18, 2024
Agribusiness analyst Shane Thomas shares insight on the latest research on the adoption and use of field data management software.