Shane Thomas
Shane Thomas is an Agribusiness Analyst for Upstream Ag Insights, a weekly newsletter providing curated news and evergreen insights and analysis at the intersection of innovation and business in agriculture.
In-Field Technologies April 15, 2024
AGCO’s Launch of New Tech Brand: Was It Successful?
As AGCO evolves its communication strategy, it must articulate its differentiated approach effectively to resonate with target customers, says Shane Thomas.
Irrigation April 10, 2024
Precision Irrigation: Making Sense of Lindsay’s Acquisition of Pessl Instruments
The acquisition is expected to differentiate Lindsay's irrigation products and expand revenue opportunities, says agribusiness analyst Shane Thomas.
Analytics April 8, 2024
GenerativeAI Strategy in Agriculture: Can We Learn Anything from Farm Management Software?
Analyst Shane Thomas delves into the emergence of generative AI tools in ag, drawing parallels with the trajectory of FMS adoption.
Digital Farming April 1, 2024
How Solinftec Is ‘Living in the Field’ With the Solix Platform
The Solix platform is a promising solution for achieving more cost-effective agronomic outcomes, says analyst Shane Thomas.
Analytics March 26, 2024
TELUS Formally Announces Proagrica Acquisition: Strategic Acquisition or Act of Desperation?
The acquisition of Proagrica raises doubts about TELUS's prospects in the ag software market, says one industry insider.
Digital Farming March 24, 2024
Key Takeaway from the World Agri-Tech Innovation Summit: Survival
While the tone of the event remained positive, the prevailing message underscored the importance of survival for agtech startups.
Data Management March 18, 2024
Field Data Management Software: 5 Key Takeaways From Stratus Ag Research Study
Agribusiness analyst Shane Thomas shares insight on the latest research on the adoption and use of field data management software.
Top Stories
In-Field Technologies April 24, 2024
Precision and Agricultural Technology Adoption Trends in Cotton
Digital Farming April 23, 2024
xFarm Technologies Forms Partnership With Greenfield Technologies and SpaceSense
Market Watch April 23, 2024