Yup, strobe lights, disco balls, and precision ag planter technology. Pretty cool, no? (Photo Courtesy - Precision Planting/Brighton Agency) When we think of the areas and cities and regions that ag technology innovations are currently being spun...

Precision Planting announced the launch of two new products and updates to the 20|20 display today that growers can add to their existing planters to create an “intelligent planting system,” giving them greater control over most row unit functions. The...

Every year it is always interesting to reflect on the past and look for lessons learned in the last year. Agriculture is facing many challenges as we arrive in the New Year, and lessons can be learned or thought...

"Life in the fast lane Surely make you lose your mind Life in the fast lane, yeah" Last week in Omaha, NE, was this author's inaugural (hopefully not the last?) trip to Farmers Business Network's annual all-things-pro-farmer blowout, Farmer2Farmer, which this...

Nobody ever said farming was easy, but 2018 was a particularly difficult year for many in agriculture: trade tensions, uncooperative weather during harvest, and bitter partisan wrangling over the now-lapsed Farm Bill all caused major headaches for producers across...

According to a press release issued by the company, CNH Industrial has launched the AGXTEND brand, focused exclusively on aftermarket precision farming technology solutions. AGXTEND will provide customers of CNH Industrial’s agricultural brands, Case IH, STEYR and New Holland...

A locally-led, multi-stakeholder program designed to improve the sustainability of winter wheat production in the Southern Plains took top honors at the recent 2018 Collaboration of the Year at the Field to Market Sustainability Leadership Awards Ceremony in Denver,...

Friday morning’s big news in precision ag – the forming of a strategic partnership between Canadian ag tech agronomy provider Farmers Edge (Winnipeg, MB) and international equipment giant CNH Industrial (CNHi) – confirmed a long standing suspicion many in...

CNH Industrial and Farmers Edge have entered into a strategic digital agriculture agreement that will deliver a portfolio of connectivity and agronomic solutions to Case IH customers. Through this agreement, CNH Industrial will provide Case IH customers with access to FarmCommand, a unique...

If you, like me, have been fortunate to witness what Land O’ Lakes CIO Mike Macrie has called the two great revolutions in agriculture since mechanization – biotechnology and now ag tech – you well know that confusion often...

Some insights about the Brazilian Conference on Precision Agriculture 2018 (ConBAP 2018) were provided in the recent article "ConBAP 2018 Highlights Precision Agriculture in Brazil."  I have attended the conference in previous editions, but unfortunately I could not attend...

Editor's note: Proagrica, an international provider of connectivity solutions specifically for the agriculture industry, recently examined the key challenges and pain points that businesses face in the agriculture supply chain — and the benefits gained — by adopting digital systems. Challenge...

A recent survey of US ag retail businesses from Proagrica showed that future-proofing is one of the dominant pain points for ag retailers of all sizes. Many also were concerned with the need to offer better customer services to...

Valley Irrigation, an industry leader in smart irrigation solutions, has announced enhancements to its remote management technologies. Multi-Year Licensing Valley offers multi-year licensing plans for ICON Link devices connecting to AgSense. In response to widespread customer demand, Valley...

Building on the success of its Reflex Variable Rate Fertigation system, Agri-Inject has taken fluid injection to the next level with ReflexCONNECT, putting fluid injection at the operator’s fingertips. Like the original Reflex system, ReflexCONNECT provides fully programmable variable...

Raven Industries and Topcon Agriculture announced today a licensing agreement for Topcon Agriculture’s use of the Slingshot Application Programming Interface (API) in its various software platforms. The Slingshot API is a software-to-software interface that benefits the end-user by providing...

Ag Leader has announced new fall features added to its full-farm connectivity platform, AgFiniti, bringing an even higher level of in-season visibility to growers and trusted advisors. "For the past several years, we've been building upon our AgFiniti platform with...

Agile Networks, a leading provider of telecommunications solutions, and Microsoft Corp. has announced a new agreement to bring broadband internet access to rural areas in Ohio, reaching 110,000 currently unserved people and greatly expanding access in underserved rural areas. According...

The House earlier this week approved a Farm Bureau-supported measure that will help close rural America’s digital divide. The Precision Agriculture Connectivity Act of 2018 (H.R. 4881) would create a task force to bring together public and private stakeholders...

Aeris, a technology provider in the Internet of Things (IoT) space, said today it is collaborating with Ranch Systems of Novato, CA, to help farmers and businesses improve their sustainable water management, food production and environmental monitoring. Aeris is...