5 Critical Steps for Evaluating Ag Tech Opportunities for Your Growers
With Silicon Valley and technology development firms investing more time and dollars in agriculture than ever before, writes Erin Hightower at CropLife, there are more options to adopt agriculture technology at all points of the farming cycle. However, just because a technology is out there does not mean it is right for every grower’s operation.
After reading a book about the topic of choosing the right innovation at the right time, I began thinking about how farms have to face the growing agricultural innovations revolution. Technology developers are giving more attention to food production and management, and it can be overwhelming for growers. As trusted advisors, it is important we do our jobs to filter the good options from ill-fitting in our growers’ farming systems.
Using the book as inspiration, here are five steps I suggest using to evaluate technology opportunities for a grower’s farming operation.
Step #1: Zero in on Unique Value and Benefit
Watching late night infomercials (what, just me?) it is easy to see that, often, we’re inundated with advertisements for solutions to problems we didn’t know we had. Some of these solutions may be amazing, while others just aren’t integral to individual needs.
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Beyond Disruption: Earning Trust and Driving Impact in AgTech Through Grower-Led Innovation
In that same realm, some challenges are universal across agriculture and some are not. One grower’s strategic problem may not be another’s. Before even considering a technology opportunity for a grower, ask the key question: What are this grower’s unique, biggest challenges?
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