Agtech Attracts Celebrities
While food and farming are increasingly in the limelight in part driven by the pandemic, writes Amy Wu at Forbes. COVID-19 has catapulted food and farming to the forefront of the minds of ordinary folks who have had first hand experiences related to food shortage, food supply and food safety surfaced.
Now the sector has piqued the interest of investors too including celebrities.
In 2020 there were a steady stream of investments in a sector that has traditionally struggled to attract investors especially venture capitalists who seek fast returns.
Agtech has seen robust investment in recent years. Growers are increasingly seeking solutions for challenges including a severe labor shortage and water and land management issues, and open to adopting innovations that increase yield and efficiency.
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A growing number of investors are also banking on companies that support sustainability and promote conservation. In 2020, venture capitalists invested $4 billion in startups in the agtech space, according to Crunchbase a research company. This is up significantly from the $2.8 billion that venture capital investors placed in agtech startups across the globe in 2019.