Like a lot of other folks in the fruit and vegetable industry, I’ve been thinking more and more about branding. Marketing experts say it’s the only way for growers to command premium prices, because without a brand, a given...

In today’s day and age, it is exciting to see so many developments in technology that can be applied to the farm scale. Every week we see new companies coming into the ag technology spectrum and with each a...

Do you remember your first time? You know, that first variable rate application (VRA) map of one of your farmers’ fields? I certainly remember mine and I was recently reminded that it is a tale deserving to be re-told...

In a major initiative to apply disruptive technology in agriculture, a consortium of researchers has been formed with the partnership of three leading institutions in the country, with the mandate of turning farming from an ‘uncertain’ to ‘assured’ activity,...

GiSC (Grower Information Services Cooperative), the agricultural industry's only grower-run data cooperative, and Main Street Data, an agricultural data analytics company, are joining forces with IBM to introduce a suite of data-driven solutions to help growers improve their yields,...

AgLaunch is bringing its Startup Station pitch event back to the Mid-South Farm and Gin Show for a second time on Friday, March 2, 2018. This event will host some of AgLaunch’s most innovative agtech entrepreneurs from across the...

John Deere announces it has received the American Farm Bureau Ag Data Transparent (ADT) certification, which verifies to producers that a technology provider or product is in compliance with specific core principles for ag data ownership, consent and privacy. The...

Sentera today announced the availability of a Micro Gimbal upgrade for Sentera Single sensors mounted on the popular DJI Phantom 4 Pro, Advanced, or Standard drone platforms. The micro gimbal compensates for drone pitch and roll so that the...

Last week’s annual National Farm Machinery Show (NFMS) in Louisville, KY, was this author’s first experience attending the mid-winter Midwest equipment classic, and although it’s not quite on the level of an Agritechnica (another first for me this year),...

We have access to technology and information as never before. Working with vineyards in Virginia, I see examples of growers that master newly available information to improve their operations; unfortunately, I also see some growers that are overwhelmed by...

CropMetrics, a leader in smart irrigation services in the U.S., and developer of the Virtual Optimizer software-as-a-service (SaaS) platform, has announced the appointment of Lee Addams as its Chief Executive Officer. Addams, a current Board Member for CropMetrics, will assume...

Joel Greiner, Vice President of Ranch Operations for Monarch Valley Farming Inc., in Dinuba, CA, logs on to read the data gathered by a test soil moisture sensor array, which monitors at multiple depths. (Photo:...

Mavrx booth at InfoAg 2017, Union Station Hotel, St. Louis, MO. The team at San Francisco, CA-based Mavrx has announced an initiative to increase access to advanced decision support tools in agriculture by opening it's platform,...

Since the reveal of the autonomous concept vehicle, Case IH has been evolving the technology and further defining automation and autonomy as it relates to agriculture. The brand has been in discussions with customers around the world to...

Recently, we have seen important discussions about key aspects of precision agriculture. One of these articles, about the value in variable rate nutrition, explains how there is no easy recipe or universal method to do it successfully, even more...

Understory today announced that it received a patent for its mechanical strain-based weather sensor, a key component in its weather station technology. “To date, weather infrastructure has been expensive, with most costs going to ongoing maintenance and recalibration,” said Alex...

Farmers need to be open to allowing select companies that interest them to have an inside look at their operation, try a new product, and provide feedback for further development. Water is essential for agriculture. While...

The Board of Directors of Agtegra Cooperative presented a $500,000 pledge to South Dakota State University for the Precision Ag Building Project at SDSU. Pictured from left to right: Dr. Don Marshall, Interim Dean, College...

Interdependency is defined as the quality or condition of being mutually reliant on each other. I’m not a huge sports fan but I do enjoy studying team sports. Why? Because they’re great examples of leadership and interdependency. In fact while...

It’s fascinating to see how modern technology has helped us increase our agricultural productivity in areas not otherwise suited for our higher value crops. When viewing the Texas and Oklahoma Panhandles and southwest Kansas in Google Earth (see below),...