My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Ag Tech. We witnessed needle-moving mergers and acquisitions (Deere-Blue River; AGCO-Precision Planting; FieldReveal, etc.), intriguing product launches (SmartFirmer, Sentera's Phoenix...

The digital revolution is changing the way agriculture is done. Rapid population growth, changes in market demands, depleting agricultural land, and significant changes in climate patterns, including much more frequent extreme events — all these factors are pushing agriculture out...

Probably most professionals who deal with business data have at least heard the term “blockchain” bantered about as potentially the “next big thing” for a wide range of industries, agriculture included. But what is it? One could imagine a Jerry...

For you sports junkies out there, if I could prove to you that I can correctly predict winners and losers with 80% accuracy, would you use my advice in Las Vegas? I don’t gamble, but according to this article...

A precision mindset is the most important requirement for successful precision ag technology adoption. One of my first VRI (variable rate irrigation) programs was a major failure. The field I implemented it in contained a heavy clay soil with limited...

January is a busy month for agricultural companies. It’s a month that strong sales can set the mood for the rest of the calendar year, it’s a month full of trade shows, and it’s a bitterly cold month for...

AgGateway's Precision Agriculture and Grain & Feed councils have issued a call for participation for a proof-of-concept initiative in AgGateway's ongoing grain traceability project; the deadline is January 23 to express interest in participating. The Commodity Automation by Rail...

All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is the phone call or text most often received by me, and any other technology specialist, early in the morning,...

It’s always planter season in our shop but now that harvest is done the corn planter is the next piece of equipment on deck for most Midwest farmers. We all know margins are tight and it’s easy to call...

An Iowa technology company has unlocked the tremendous potential for automation in agriculture by developing the first cloud-based platform for driverless tractors, according to a press release from AgPR. Smart Ag officials in Ames announced today they are releasing...

At left, Co-Owner Paul Anez with Precision Agronomy Manager Michael Dunn. Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic matter to hilly fields that...

It’s a new year, which means new market challenges. Full service retailers are searching for ways to differentiate themselves and demonstrate value in the marketplace, while also trying to connect with an evolving customer base that wants easy access...

I often spend time with growers, talking about their operations, and the processes they go through each season to do what they do on the farm. Reflecting on the content of these discussions, it’s obvious to me that the volume...

Winters Farming farm manager Alex Bergwerff (left) and Ranch Systems marketing and business development manager Hylon Kaufmann discuss water management in Manteca, CA. As many of us already know, almonds tend to get a bad rap...

Sentera announces the availability of elevation maps within the Sentera AgVault platform, offering agronomists, crop consultants, and growers additional field insights. The system now delivers elevation variance maps. Topography and elevation data helps ag professionals increase operating efficiencies when...

On Tuesday afternoon Raven and South Dakota State University (SDSU) held a press conference on the SDSU campus in Sioux Falls, SD, to announce an expanded partnership between the two entities. Under the deal, SDSU will receive a $5 million...

Agrishow is the largest and most traditional fair in Brazil. Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a lot of room to grow. Agribusiness...

Farming is a profession of hope. And India holds the record for the second-largest agricultural land in the world, with around 60% rural Indian households making their living from agriculture, writes Shweta Modgil on Inc42.com. This not only speaks about...

European farm machinery giant Amazone is set to release its UX trailed weed-detecting sprayer in Australia, which it says can reduce the cost of herbicides by up to 80% and the amount of chemical entering the environment, writes Daron...

Data capture is near real-time and on demand with agricultural drones. There is not a remote sensing platform that is innately better at all things: satellites, manned aircraft, and unmanned aerial vehicles (UAVs) all fill a...