Amazon's takeover of Whole Foods sent the stock of competing grocery chains plummeting. To understand why, you need to know something much simpler than Amazon's far-reaching ambitions or possible vision for transformation of the grocery industry: Amazon doesn't make...

RDO Equipment Agronomist Nate Dorsey about to launch a senseFly eBee SA drone. My first exposure to unmanned aerial vehicles (UAVs) was as a master’s student at Kansas State University. I was researching nitrogen use efficiency...

In a recent survey of service providers conducted by PrecisionAg® Professional magazine, more than seven in 10 indicated that variable rate nutrient application, traditional grid sampling, and seed recommendations combined generate the most value for grower-customers. With this in mind,...

Many precision farming websites have integrated the USDA NRCS soil survey database using the USDA Soil Data Access web portal. Precision farming websites use the USDA soils database as a foundation for understanding the types of soils found within...

Geosys, a provider of agronomic decision support tools, today launched Geosys Labs, a new program that will make its global database of satellite imagery and weather data available to initiatives dedicated to addressing the growing challenges facing the agriculture...

PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response among attendees at last year’s inaugural event, this year’s conference will again take place in Phoenix, AZ. Conference organizer...

Myriad Mobile, a software technology company focused on mobile and web applications, has raised $1.5 million in a Pre-Series A funding round to launch a new ag-tech product for the grain industry. With this investment, Myriad has raised a total...

A rule is a rule is a rule, right? Well, not always. Sometimes, rules are meant to be changed. Most people once thought the earth was flat, but the “truth” changed as new information became available. One of the time-honored...

THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Salinas, CA. The event will convene movers and shakers in both the Silicon Valley and global agriculture tackling challenges facing...

Between population growth and climate change, farms of all sizes are being challenged to increase yields. Internet of Things (IoT) technologies are showing promise in addressing these challenges, particularly with the use of field sensors. Today’s field sensors typically...

Having obtained my FAA Part 107 Commercial Drone Operators license back in September of last year, I’ve spent the past months dabbling in some light commercial drone work here and there, but mostly, I’ve done a good amount of...

Land O’Lakes has made a minority equity investment in EFC Systems, an ERP (Enterprise Resource Planning) and precision solution provider for the agricultural retail and distribution marketplace headquartered in Brentwood, TN, according to a press release distributed by AgPR. “Advanced...

Mixmate, designed for both growers and retailers, can simply be loaded onto a tender truck for a job. It can run by one staff person (changing out jugs, mini-bulks, and water) and any Android device. More...

Dave Uberuaga, Wilbur-Ellis What's a powerhouse retail network to do when it can’t find a software system to meet incredibly diverse needs? Build its own. That’s what Wilbur-Ellis Co. did when it debuted AgVerdict in 2014. The...

Before finding EFC Systems, Marshall County Co-op’s Tim Ferrell ran into a long list of extra costs during his multiple software switches. No one in their right mind wants to change software. That’s the opinion of...

A functional and stable software system can allow a retail operation to run at maximum efficiency, build customer loyalty and help the business grow. But when a software system falls short or is a bad match for an organization,...

Go Feed Yourself. That’s the catchphrase of my favorite ag Twitter personality, Shark Farmer (@sf28430), who besides bringing plenty of LULZ to the ag twittersphere also hosts “The Farmer and the City Girl” podcast alongside unabashed loudmouth and Wisconsinite Carrie...

Farmer’s Business Network, Inc. is replacing what it deems in its latest press release "outdated and painful marketing practices" with the release of FBN Crop Marketing, a new future for crop marketing that the startup claims uses the power of...

GreenPoint Ag has developed a program for precision ag technology, called Incompass. This all-inclusive program brings together multiple farm data collection and analysis tools to help farmers use crop inputs more efficiently and realize maximum economic...

Delicato Family Vineyards in Manteca, CA, is leveraging precision ag technology to tailor its management practices to optimize grape production. Tucked away amidst the softly rolling green hills of California’s uber-productive Central Coast Valley, Delicato Family...