Ceres Imaging, an aerial spectral imagery and analytics company serving the agricultural sector, today announced it has raised a $5 million Series A round led by Romulus Capital. The company, which has raised $8m to date, will use the...

In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, crop, and pest models that can rapidly translate data into insights for more efficient agricultural production. We sat down with...

Sentera introduces its Phoenix fixed-wing drone product line, with variants to support the precision agriculture, mapping, and public safety industries, according to a press release from the company. “Our customers depend on us to provide user-friendly drone solutions to collect...

Today, The Climate Corporation, a subsidiary of Monsanto Co., announced the acquisition of HydroBio, an agriculture software company based in Denver, CO, according to a press release from the company. The HydroBio team will join The Climate Corporation, strengthening the...

Tersus GNSS Inc., a Chinese GNSS RTK manufacturing company, released its brand new AutoSteer solution recently. The AG960 AutoSteer System will accelerate the application of autopilot for precision agricultural machinery and thus, to enhance and optimize operational accuracy and...

AgEagle Aerial Systems of Neodesha, KS, today announced a fixed wing drone for the use in precision agriculture that far exceeds the capabilities of most multirotor drones. “The AgEagle RX48 beats Chinese drones in performance, quality and value,” said Bret...

This year's summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures and a distinct lack of in-crop rain in most areas have caused the sky-high expectations at the beginning of...

MZB Technologies has added an additional tool to its precision system. Known for its patented zone-based precision technology, MZB will now offer grid mapping capabilities. This new tool will be a game-changer for customers who wish to utilize the...

Farms need to do more with less than ever before to remain competitive. This is especially true when it comes to big ticket items like agricultural machinery. We’re now seeing the implementation of new Internet of Things (IoT) technologies...

Deere & Co. announced it was informed by Monsanto Company that it has chosen to terminate a 2015 agreement for Deere to acquire the Precision Planting, LLC., business, according to a press release issued Monday evening by Deere. “We are...

So that headline sounds somewhat dark and ominous, doesn’t it? The thing about it is that it’s actually been happening for some time now. When you look at all the data that has been somewhat carelessly created by the...

Farmers have a host of competing priorities clamoring for their time, energy and money. Fortunately, they often have trusted advisors to help them make good decisions for their operations – including about conservation practices on the farm, writes Jamie...

J.R. Simplot Co. announced it has entered into a partnership with Spensa Technologies Inc., an agriculture services company based in the Purdue Research Park of West Lafayette, IN, to build the Simplot Advisor Platform. Spensa’s precision agriculture technologies will power...

BASF has signed an agreement to acquire US-based company ZedX, a leader in the development of digital agricultural intelligence. The acquisition is expected to be completed within four weeks, according to a press release from the company. ZedX’s expertise lies...

Sentera announced the release of its Multispectral Double 4K Sensor, offering five precise spectral bands: blue, green, red, red edge, and near-infrared (NIR). This sensor enables users to collect visual band imagery as well as vegetation indices based upon...

Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one of the biggest challenges facing FMIS and other tech venture backed groups: “… most agricultural technology startups today are pushed...

Without getting too far into the weeds, I think it’s safe to say that today America feels more divided than ever before (keep in mind I’m an Eighties Baby – so I regrettably missed out on the 1960’s). Our favorite...

An online course offered by Purdue University’s Agronomy e-Learning Academy, Precision Agriculture, has received the 2017 Digital Education Excellence in Teaching Award for a noncredit course, the highest possible award of its kind at Purdue. In 2015, the academy’s...

Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John visited one of the farms that I do precision ag consulting work for in Mato Grosso, along with Milton Suzuki,...

As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest in innovation. Stereotypically, farm operations are constantly in search of stability. Conversely, technology is in a constant and rapid...