For service providers offering precision programs, hope springs eternal in winter. Services are evaluated, new offerings are considered, growers are consulted, and plans are developed in the spirit of bringing better value to customers, and more profit to the...

Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement and business risk management solutions. https://youtu.be/sGeFCYL_TNQ...

Mobile apps are helping ag retailers and consultants take their scouting services to the next level. Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for...

A pest trap for orchards by manufacturer Semios. In-season scouting is the mother’s milk of any full-service agronomy program. It’s the component of crop production that validates the experience of individuals who know and understand the...

Davie Stephens is involved with every aspect of his farming operation, including how data is collected, stored, and shared. Davie Stephens, who lives in Hickman County, KY, farms more than 5,000 acres in Western Kentucky and...

With support from the partner organizations of the PrecisionAg Institute, Millennium Research conducted a survey of 215 farmers from around the country to find out who they trusted with their agronomic data, and who helped them move their farm...

See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa is trying to deliver to precision agriculture professionals who rely on collecting valid scouting data. Called AgVoice, this system provides...

When it comes to creating and building value with farmer-customers, service providers today have new allies to support their efforts. Growers Ag Data Cooperative (formerly known as GiSC) and the Ag Data Coalition (ADC), two separate entities in form...

360 Yield Center's 360 Y-Drop tool, attached to spray booms, drizzles nitrogen at the base of the stalk. When Illinois Grower Jeremy Wilson hit the farm conference circuit these past two years, one of his talks...

Erich Eller's drone of choice is the AgEagle, in large part because of its compatibility with SST’s AgX platform. He’s flying essentially solo these days with business support from his wife Jennifer, but Erich Eller has...

Smack dab in the middle of Iowa, you will find Casey’s General Store headquarters. For those of you who have stopped at a Casey’s General Store, you realize this is one of the great businesses in the Midwest. Whether...

There are dozens of easy-to-use mobile apps that are ideal for every day field scouting tasks. From record keeping and note taking, to real-time crop condition maps and in-field decision support, today’s apps help make scouting as fast and...

Bruce Erickson, E-Learning Director in the Department of Agronomy at Purdue University, has spent many hours examining the role of service providers in precision adoption. In addition to teaching and conducting research at the university, Erickson has in recent...

For the professionals and organizations providing agronomic and technology advice to farmers, the battle to create a sustainable service business has never been more challenging. The farmer-trusted adviser relationship has had a long, storied relationship that...

Illinois producer John Reifsteck’s experience with precision agriculture is deep and wide, but he values trusted partners. Henry Ford supposedly remarked, “If I had asked people what they wanted, they would have said faster horses.” Now,...

Blue River’s weed-targeting See & Spray technology spent 2016 in California getting put through its paces. In 2017, research and testing shifts to the Southeast. At the PrecisionAg® Vision Conference last October, Bill Schmarzo, renowned expert...

There are a number of robotics providers that are demonstrating autonomous driving, delicate handling, high-speed motion, and independent data collection in agriculture. Agriculture has both led and trailed in the use of technology over the past...

Optimizing nutrient uptake is a worthy pursuit. The financial rewards can be great, as growers aim to raise more bushels on the same amount — or even less — of nitrogen. And these efforts are vital to good environmental...

At GreenMark Equipment, two points of customer service are essential — ensuring the farmer’s precision equipment is optimized and running properly, and providing wireless data transfer to ensure data is fully collected and secure. Some believe...

For many years satellite imagery was a solution in search of a viable precision agriculture system in which it could deliver value. In-season, on-demand imagery was often hampered by cloud cover and a dearth of available satellites for taking...