Doug Fitch
Doug Fitch is the Chief Executive Officer and Co-founder for the global information management business Agworld, which began its commercial operation in December 2009. He has been involved and contributed to the agricultural industry for the past 34 years, working on farm, and for both small businesses and multinational companies holding leadership positions, working in sales, organizational structure and business strategy. With a Bachelor’s Degree of Business Administration and Diploma of Business in Leadership, he remains passionate contributing positively to the challenges farmers face in the space of information management and decision making.
Digital Farming March 16, 2020
Ag Tech: Where Expertise Matters
Within ag tech, intricate knowledge of the end-user and the problems they face on an everyday basis is critical in order to offer exactly those solutions that are needed in the field.
Data Management January 20, 2020
Is Agricultural Data the New Commodity?
All parties need to recognize ag data as a commodity like any other: something of value that needs to be guarded and that can be used to one’s advantage.
Data Management May 6, 2019
From Storing to Visualizing: Using Data to Drive Agribusiness Forward
Irrespective of which agricultural website, magazine, or newspaper you read at the moment, it is clear that there is a heavy focus on data in our industry. Collecting and storing data is pretty straightforward for most but, depending on...
Data Management April 10, 2019
The Need for Vision and Viability in Agtech
It has been nearly two years since I published my thoughts about "building your own" and, as the topic is still as relevant now as it was back then, I think it is time for a follow-up article to...
Digital Farming November 14, 2018
Opinion: The Value of Collaboration in Ag Technology
With an increasing number of technology providers offering their services to growers with the aim of solving very specific problems or offering service in a small niche of agriculture, I see more and more ‘silos’ forming in the ag-tech...
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