Key Takeaways from CNH Collaboration With Intelsat for Expanded Network Connectivity
Editor’s note: In a recent issue of Upstream Ag Professional, agribusiness analyst Shane Thomas shares his take on CNH’s collaboration with Intelsat and how the partnership aims to provide farmers with ubiquitous internet access via ruggedized SATCOM service. Here’s a summary of that article:
The recently announced collaboration between CNH Industrial and Intelsat to provide internet connectivity for tractors marks a significant step in agricultural technology. This initiative, set to launch in Brazil in the latter half of 2024, mirrors a similar partnership between John Deere and SpaceX’s Starlink announced earlier in 2024.
The significance of connectivity in modern farming cannot be overstated. With the increasing reliance on agtech solutions, ubiquitous internet access on farm equipment becomes a vital enabler. CNH’s solution will be offered as an aftermarket kit for existing tractors, combines, and sprayers, aiming to bridge the connectivity gap for farmers.
While specifics on pricing and speed guarantees are yet to be disclosed by CNH, Intelsat’s capabilities boast peak download speeds of 100 Mbps and peak upload speeds of 20 Mbps, with latency under 600 msec. This level of performance is deemed more than adequate for precision agriculture applications.
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The pricing model for CNH’s offering remains undisclosed, sparking curiosity within the industry. Speculations arise regarding a potential razor-and-blades-esque approach akin to Deere’s strategy with Starlink, where the initial hardware is priced competitively, leveraging recurring revenue from advanced precision products and services.
The advent of connected machines heralds a plethora of benefits, ranging from improved data reporting and real-time modeling to enhanced autonomy and remote support. Over-the-air software updates, reminiscent of Tesla’s approach, promise continuous improvement and convenience for farmers.
This move towards enhanced connectivity not only facilitates technological advancements but also fosters an environment supportive of agtech providers. With connectivity hurdles minimized, the industry stands to benefit, promising a more efficient and innovative agricultural landscape. CNH’s embrace of this trend signals a promising trajectory for the future of farming technology.
For more in-depth coverage, visit Upstream Ag.
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