I recently attended the PrecisionAg VISION Conference in Seattle. The event offers attendees a clear look at the changes that are likely to transform their businesses in the next 3-5 years. About 200 people attended the conference, including many from the...

As another year passes, business leaders are wise to examine their current operations and consider their position in the marketplace. 2019 will undoubtedly see further emergence of new data technologies. Businesses that adapt are well-placed to use these technologies...

Yup, strobe lights, disco balls, and precision ag planter technology. Pretty cool, no? (Photo Courtesy - Precision Planting/Brighton Agency) When we think of the areas and cities and regions that ag technology innovations are currently being spun...

Precision Planting announced the launch of two new products and updates to the 20|20 display today that growers can add to their existing planters to create an “intelligent planting system,” giving them greater control over most row unit functions. The...

Whether it’s having too much or too little, water is a constant struggle in agriculture. The adage that you can’t manage what you can’t measure is just as true for water as it is for finance and business. Given how...

Given the importance of irrigation to the southern Alberta economy, two University of Lethbridge economists wanted to know if agricultural producers who irrigate are using precision agriculture technologies. Drs. Lorraine and Chris Nicol have conducted the first study in Alberta...

As I sit here pondering what is the next big thing needed for digital ag/precision ag/agtech/digital farming…..blah blah blah, it came to me to write down a list of things that we actually need changed or just need to...

A man walks past a scaled-down replica of the SAOCOM 1-A/B satellite on display at Argentina’s space agency CONAE in Buenos Aires, Argentina September 20, 2018. — Reuters photo Like the flying objects that convey its...

Every year it is always interesting to reflect on the past and look for lessons learned in the last year. Agriculture is facing many challenges as we arrive in the New Year, and lessons can be learned or thought...

According to globalagriculture.org, agriculture is consuming the Earth’s available fresh water at a surprising rate: 70% of “blue water” from watercourses and groundwater is used for agriculture, the organization reports – three times the level used 50 years ago,...

Source: Finistere Ventures & The Mixing Bowl Being our resident all-things-imagery geek here at PrecisionAg.com, I figured with the release of last week’s Finistere Ventures 2018 Ag Tech Investment Review – along with its handy Ag...

Yellow Vest protesters interrupt a presentation by Thomas Engel of John Deere during the third annual International Forum of International Robotics (FIRA) in Toulouse, France. The unexpected presence of Yellow Vest (gilets jaunes) protestors at the...

Deere is launching the Startup Collaborator program in its Intelligent Solutions Group to enhance and deepen its interaction with startup companies whose technology could add value for John Deere customers. “Our focus for the Startup Collaborator is specifically on startups...

The third International Forum of Agricultural Robotics (FIRA) in Toulouse, France offered an ideal venue for the robotics industry to showcase its latest technology — and prove its value. In a clear sign that agriculture’s continuing...

"Life in the fast lane Surely make you lose your mind Life in the fast lane, yeah" Last week in Omaha, NE, was this author's inaugural (hopefully not the last?) trip to Farmers Business Network's annual all-things-pro-farmer blowout, Farmer2Farmer, which this...

To have a better understanding of the climate change impacts, we often need to access remote and inaccessible areas. Whether it’s scouting, mapping, spraying, or data collecting, drones are proving to be a vital tool in assessing and mitigating...

Ceres Imaging has announced the release of its new Cumulative Stress Index. The index combines Ceres Imaging’s various imagery indices into a single metric to assess overall plant stress over a growing season and strongly correlates to actual yield results. Farmers can...

The Partnership for Ag Resource Management has released an updated and recently 4R-approved Phosphorus Loss Reduction Handbook for Agronomists. The Handbook serves as a communication tool for sales agronomists, Certified Crop Advisors, and others to learn and engage with...

One of CropMetrics' first group of FFA Irrigation Management Program participants. (Photo Credit - Nick Lammers, CropMetrics) Like many around the precision ag industry lately, a Nebraska irrigation management tech outfit is putting its money (and...

Nobody ever said farming was easy, but 2018 was a particularly difficult year for many in agriculture: trade tensions, uncooperative weather during harvest, and bitter partisan wrangling over the now-lapsed Farm Bill all caused major headaches for producers across...