Exploring Technological Advancements in Australian and New Zealand Farms

Future Farming reports that its correspondent Maxence, an expert in robotic and new agricultural technologies, is embarking on a journey to Oceania to discover farmers utilizing cutting-edge technology such as robots and autonomous tractors.

Starting in September 2023 and spanning seven months, Maxence will engage with farmers and local stakeholders to gain insights into farming practices, address local challenges, and promote awareness of emerging technologies in the market. Here, Maxence shares his motivations and plans for this exciting expedition.

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“Born into a family of French cereal growers, I have started working in the development of tractors,” he says. “Seeing agriculture evolve rapidly, I joined an agricultural robotic company as a robotics advisor and worked in various ag sector. Now, it is as a farmer and independent that I work with farmers and manufacturers to build the agriculture of tomorrow.

“It was while working with technology manufacturers and in contact with farmers that I realized the gap that existed between the two. No one knows better than farmers what they need. So, I have decided to get out there to meet them to understand how to help them and challenging manufacturers to build better machines.

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“Through my different experiences in new agricultural technologies, I have developed a global vision and a critical eye about the solutions on the market. Convinced that technology can bring a lot to agriculture and farmers, all technologies does not solve farmers’ problems and are not always profitable.”

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