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Connectivity January 25, 2023

Ag Tech Talk Podcast: Traction Ag’s Cloud-Based Accounting Software

By AgriBusiness Global

Ag Tech Talk Podcast

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The role of the farmer is deeply embedded in the human psyche. Books and movies often convey the slow-talking grower as an uneducated yokel wearing a pair of dirty overalls. Sure, he knows how to grow wheat and corn, but put him in front of a computer and he’s lost. That depiction couldn’t be further from the truth. Many farmers and the operations they run embrace technology, both in the field and in the office.

Ian Harley, Co-founder and CEO of Traction Ag, the maker of a cloud-based accounting software designed specifically for the agriculture community, knows many growers are among the first to employ tech tools. In this podcast, AgriBusiness Global Editor Dan Jacobs talks with Harley about the company’s recent raising of $3 million in seed funding, the importance of agriculture-specific accounting software, and how consolidation in the industry could affect financials.

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AgriBusiness Global, a sister publication to PrecisionAg at Meister Media Worldwide, connects the crop input value chain from raw material manufacturers down to distributors and trading partners around the world.
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Avatar for Dave Bryden Dave Bryden says:
January 27, 2023 at 11:18 am

There have been two other providers of ag-specific accounting software that serve the entire country that have been around for years. Those are AgManager software provided by UnCommon Farms and then Centerpoint software from Redwing. Centerpoint is a very good product but they strictly provide software, that’s it. UnCommon Farms not only provides software but also offers a host of different services and analysis to help further support farmers and also provide full-service accounting. They even provide services and consulting to farms that use QuickBooks or Centerpoint because those companies don’t provide any services.

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