Australia: The Water Management System Providing Real-Time Benefits for Farmers

By FreshPlaza

An Australian startup company is helping farmers better manage their water usage through precision agriculture technology, to translate into better productivity and save costs, reports FreshPlaza.

Farmbot is an agritech company that is focused around better water management for farmers and helping farmers better know their water. It has been operating for around for five years, and Managing Director, Andrew Coppin says the business proposition was discovering the granularity of water consumption in an agriculture sense.

“We started out thinking about the problems of water management a bit differently,” Coppin said. “Water is one of those things that we know is the lifeblood of agriculture, but it is treated, in some ways, with a bit of contempt; because it comes from the sky or the ground. In some people’s minds, it is free. The reality is that it is not free, and we need to start thinking about it differently. Surprisingly enough, like all other large data sets, we are learning things about farm water eco-systems by looking at large sets of trend and consumption data, which many farmers don’t even know themselves.”

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