Autogrow Expands into Europe With New Role and New Farm Solutions
Autogrow has ramped up their activity in the Northern Hemisphere by establishing a new Sales Director Europe and U.K. role based in the Netherlands supporting their expanding customer base for new digital farming solutions FarmRoad and Folium.
CEO Darryn Keiller says, “This expansion into Europe is counter-intuitive during a pandemic however innovation and crop production doesn’t slow down, and the challenges growers face haven’t disappeared because of COVID-19. In fact, they have been exacerbated by the pandemic. We think now is the perfect time to introduce solutions that will help growers with productivity, gain greater economic benefits and transform the market. Added to which, with cross-border restrictions and travel limitations likely to remain in place in the foreseeable future, establishing a local presence is the right move.”
“The Netherlands has been recognized by the World Economic Forum as a leader in efficient and sustainable agriculture and, after the United States, is the second-largest exporter of agriculture in the world. By establishing a role in the region, we create strong ties with growers and, like our partnerships in the United States, introduce our new digital farming solutions FarmRoad and Folium.”
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