Daily Satellite Imagery Service Moves into Specialty Crops
A digital ag tool that many row crop growers have found quite useful in the past, Farmers Edge’s exclusive-to-North-America daily satellite imagery acquisition portal, is making its way into the specialty crop markets in 2020, writes Matthew Grassi at Growing Produce.
Now, just like their big acre brethren in corn and soybeans, lettuce and carrot and pepper growers that sign up with Farmers Edge can also punch their field boundaries into the startup’s mobile-based digital ag management software, FarmCommand, and order up near-daily satellite scans of fields.
We reached out to Scott Speck, regional digital ag lead for the group, to talk about imagery usage in specialty crop operations, and what growers can hope to achieve by signing up for the companies’ near-daily imagery product:
Anytime a new technology is launched, growers are keenly focused on how soon a return-on-investment (ROI) will be realized. What are some of the faster ROI use-cases for aerial imagery in specialty crops?
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Scott Speck, Farmers Edge: “Growers have been using Farmers Edge daily satellite imagery for a variety of crops for detecting fast, practical, and useful decisions to bring to the farm. Specialty crops are no different, and many times the ROI of finding an irrigation issue or a disease starting to spread in a specialty crop is much higher than in traditional row crops like corn and wheat. Some of the issues imagery can detect in a specialty market are irrigation issues (plugs, timings, amounts), diseases (both from individual locations such as a tree, and from outside sources coming in), and nutrient or input deficiencies leading to variation in final production or yield.”
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