Tech Tools Can Help You Get Closer to Your Growers
Building relationships takes time. Your time is limited.
Crop planning is the perfect example of this annual balancing act. Putting together a detailed crop plan that’s specific enough to each individual operation is incredibly cumbersome. Further, in this age of options growers don’t just want a plan, they want plans – scenarios built-out for careful consideration and discussion.
“From the grower’s perspective, you don’t ever want to feel like you’re working with a sales person who is just trying to push an order through and make money,” said Sarah Butterfield, Product Manager, Agrian Inc. “Growers want much more of a relationship, and the faith that their advisor has their best interest at heart and has put the same amount of thought into managing their operation as they would.”
To build the relationship, as well as a booking with higher accuracy (equaling a higher likelihood the grower will commit), advisors must spend time with the grower, determining the grower’s planned crops, intended applications, yield goals, and expected returns. This includes taking into consideration each field’s performance potential, determining the right product and hybrid combinations, and the right rates of those products and seeds.
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Read the full article: https://www.croplife.com/sponsor/agrian/tech-tools-can-help-you-get-closer-to-your-growers/
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