Uberization of Agriculture: What Does It Mean for Indian Farmers?
Farming, to this day, is an activity faced with a lot of trials and tribulation, and with little predictability of how well the crop will turn out or if it will result in a loss at the time of harvest, writes FarmERP CEO Sanjay Borkar at AgriBusiness Global. ‘Uberization’ is a term derived from the popular commute option in our fast-paced world, ‘Uber’. The aim of the Uberization project carried out by FarmERP is to assist Indian farmers in initiating and formalizing market linkages, ultimately translating into a better price for their produce, analyzing data accurately, and garnering the right value of production. The ‘Uberization of Agriculture’ increases profitability and alleviates uncertainty among smallholder growers.
Vegetable growers in India are primarily smallholders that have to tackle various problems on a day-to-day basis. Vegetables have a short crop duration and require a full proof execution plan backed by the right resources. The crop cycle, no matter how small, requires the accuracy, attention, and care throughout the cycle. Inadequate knowledge or information and unavailability of proper planning has made vegetable farming unprofitable for smallholders.
The Uberization project empowers vegetable growers in the State of Maharashtra considering crucial challenges like excess rains and the brunt of COVID-19. The project covered 24 organic and conventional vegetable crops. It armed vegetable growers with end-to-end services inclusive of a package of practices, irrigation, pest and disease management, climate-smart advisory concerning nutrition, quality control, and harvesting. The mobile application was used by farmers and field officers to capture all the required data. Complete crop traceability was ensured by the labels pasted at farmgate. This allowed the buyer to know more about where their produce has come from.
Read more at AgriBusiness Global.
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