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There is no better time than now to register for the 2020 PrecisionAg VISION Conference, Jan. 14-16 in Seattle, WA. Standard registration of $1,995 ends Dec. 18. Beginning Dec. 19, registration increases to $2,145 through Jan. 13. Onsite registration...

The PrecisionAg® VISION Conference returns to Seattle in January, bringing together the people and companies that will drive digital agriculture forward in the next three to five years.

Precision Ag Market Development Director David Frabotta discusses Ipsos research with Jessica Chung, Co-Lead at the Center of Excellence for...

Jess Lowenberg-DeBoer of Harper Adams University in the U.K. discusses current research initiatives at the school, and makes the case for the value of robotics in...

PrecisionAg Group Editor Paul Schrimpf talks with Jordan Winkler of Descartes Labs about the opportunities and challenges inherent on the data side...

Join Rantizo CEO Michael Ott for a wide-ranging discussion on UAV regulations, site-specific crop protection, and how convergent technologies are redefining...

It’s been called the longest running precision survey, compiled in the U.S. but seen around the world as a bellwether of what’s to come in ag technology in other parts of the world and dissected at events including the...

An inspirational keynote speaker can be to a conference what an apéritif is for a good meal: a great start to a rewarding experience. Which is why I'm pleased to announce that worldwide best-selling author and speaker Dr. Kevin...

The VISION Conference has become established as the definitive precision agriculture and digital farming conference for North America. Pictured: Meister Media Worldwide Group Editor Paul Schrimpf moderates a session at the 2019 VISION Conference in...

From left: Patrick Smith, B. T. Loftus Ranches Inc.; Danny Royer, Agriculture Executive Consultant; Dan Plath, Washington Fruit and Produce Co.; and Sean Gilbert of Gilbert Orchards participated in a “fireside chat” during the 2019...

I recently attended the PrecisionAg VISION Conference in Seattle. The event offers attendees a clear look at the changes that are likely to transform their businesses in the next 3-5 years. About 200 people attended the conference, including many from the...

If you, like me, have been fortunate to witness what Land O’ Lakes CIO Mike Macrie has called the two great revolutions in agriculture since mechanization – biotechnology and now ag tech – you well know that confusion often...

An agronomist on the pre-show tour at Ak-Chin Farms in Maricopa, AZ. Now about a week removed from our second annual PrecisionAg Vision Conference in Phoenix, AZ, it’s glaringly clear that ag tech as an industry...

The world’s largest robotic field scanner at the University of Arizona’s Maricopa Agricultural Center, or MAC, near Phoenix, AZ. The Scanalyzer weighs 50,000 pounds and generates 5-8 terabytes of data daily on 1 acre that’s...

When John Deere acquired Blue River Technologies (BRT) recently, BRT’s See & Spray technology received plenty of play. Yet many vegetable growers already were familiar with the Lettuce Bot, the company’s lettuce-thinning technology, writes Jim Sulecki on GrowingProduce.com. And there...

John Deere’s recent acquisition of Blue River Technology (BRT) isn’t just meaningful for farmers. It suggests that the very systems that agriculture uses to deliver crop protection products are undergoing another convulsive change. Kiersten Stead of Monsanto Growth Ventures (MGV),...

Deere & Company has signed a definitive agreement to acquire Blue River Technology, an agriculture technology company specializing in machine learning. “We welcome the opportunity to work with a Blue River Technology team that is highly skilled and intensely dedicated...

With Farm Progress Show wrapping up just yesterday, and our own Innovation Series having closed it's doors on 2017 this past Monday with a fantastic meeting in Champaign, IL, at the I Hotel, with those events in the rear...