Market Watch
January 13, 2022
David Frabotta
David Frabotta is Editorial Market Development Director for Meister Media Worldwide’s Global Precision Initiative and AgriBusiness Global. He is an award-winning journalist and has worked in agriculture and agronomy for 12+ years. He has developed conferences and exhibitions that advocate and advance crop production technologies throughout Asia, Africa, and the Americas and continues to scour the globe for agriculture trends and insights. Contact him any time to discuss new technologies and adoption trends in your region at [email protected].
Robotics | Automation
December 26, 2021
Autonomous Functionality in Farming Is Already Here in Many Ways
Major manufacturers are commercializing incremental innovation, paving the way for driverless tractors whenever farmers are ready. The VISION Conference will dive deep into adoption trends.
Analytics
February 17, 2021
Climate Expands Features on FieldView Desktop
Desktop features allow deeper analysis, collaboration amid limited in-person interaction with agronomists and business consultants.
Digital Farming
May 28, 2020
Global FieldView Lead Sees Heightened Adoption of New Technology Amid Disruption (PODCAST)
Listen to The Climate Corporation Chief Commercial Officer John Raines discuss growing up in an ag community, the evolution of FieldView, data privacy, and how ag technology could be deployed to help growers manage ongoing disruption.
In-Field Technologies
February 10, 2020
Sensors at the Intersection of Agriculture and Technology
Arable CEO Jim Ethington discusses his background in agriculture and the future of farming with multi-sensing technology that fuels farm management systems.
In-Field Technologies
January 24, 2020
Agricultural Robotics Segment Maturing Amid Intermittent Commercialization
Annual FIRA robotics conference highlights autonomous farm vehicles in various stages of commercialization.
Vision Conference
December 9, 2019
How Drone Application Technology Is Changing Crop Input Use and Precision Agriculture (PODCAST)
Precision Ag Market Development Director David Frabotta discusses Ipsos research with Jessica Chung, Co-Lead at the Center of Excellence for...
Vision Conference
December 5, 2019
Drone Spraying Becoming a Reality for Broad-Acre Crops in the U.S. (PODCAST)
Join Rantizo CEO Michael Ott for a wide-ranging discussion on UAV regulations, site-specific crop protection, and how convergent technologies are redefining...
Digital Farming
October 25, 2019
The VISION Conference Set to Focus on How Digital Farming Systems are (Finally) Changing Food Production
Agriculture technology is hitting an inflection point where data storage, connectivity, interoperability, affordability, and ease of use are ushering in practical changes for crop production systems.
PrecisionAg® has been monitoring innovation and its impact on the marketplace for the past...
Digital Farming
October 17, 2019
How Precision Ag Technology is Being Adopted: Final Agenda Announced for Precision Application Asia Conference
Adoption curves of various technologies vary by region because of infrastructure and available service providers. In many parts of Asia, service providers are leapfrogging to cutting-edge application methods. Here’s why Asian agriculture is primed for adoption of precision ag...
Analytics
September 9, 2019
Precision Application Asia Conference Sets Advisory Board to Help Analyze Disruptive Technologies
Earlier this year scientists revealed the first-ever image captured of a black hole. Thought to be impossible, the feat required the collaboration of more than 350 astronomers over several years, and their efforts recently earned them the Breakthrough Prize...
Drones | UAVs
August 21, 2019
Precision Drone Application Expands in the U.S.
https://youtu.be/FoIo8RxwloU
Rantizo’s drone-spraying platform is growing in broad-area crops in the U.S., where many said it wasn’t feasible. We talk to CEO Michael Ott to understand how this emerging application method is getting traction with retailers and growers at any...
Drones | UAVs
August 15, 2019
How Drone Application Technology Is Changing Crop Input Use and Precision Agriculture
https://youtu.be/-4BGSGeoE90
In this episode of Precision Perspectives, Precision Ag Market Development Director David Frabotta discusses Ipsos research with Jessica Chung, Co-Lead at the Center of Excellence for Commercial Drone Adoption at Ipsos Business Consulting....
Drones | UAVs
August 15, 2019
Precision Application Asia Agenda Examines New Industries as They Emerge
A recent article by CIO Australia outlines how the rapid development and deployment of technology-based systems are doing more than create new businesses, they are creating completely new industries around agriculture productivity, traceability, and decision support.
Several of the technologies...
Drones | UAVs
July 3, 2019
Precision Drones Set to Disrupt Crop Protection Volumes
Disruptive innovation is seldom taken seriously in its infancy. Computer pioneers in the 1970s famously downplayed how much consumers would want microcomputers in their homes until Apple invented the personal computer.
Newspaper publishers scoffed at internet advertising as “trading dollars...
Drones | UAVs
May 31, 2019
Bayer Continues to Invest in Precision Spraying
As demographics continue to shift and change labor markets around the world, Bayer is looking for technology solutions that can help replace manpower that applies its crop protection products.
Dr. Harald Printz, Bayer CropScience Japan's president and representative director, along...
Top Stories
In-Field Technologies
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Digital Farming
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xFarm Technologies Forms Partnership With Greenfield Technologies and SpaceSense
Market Watch
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