Proagrica, Lexagri Partnership Advances Data Coverage For Global Agriculture
Editor’s note: In April, Proagrica and Lexagri, a FoodChain ID company, formed a reference data partnership to provide access in more than 90 countries to internationally standardized product data for crop protection products, bioproducts, seeds, and fertilizers. CropLife, a sister brand to the Global Ag Tech Initiative, recently caught up with Scott Cogdill, Proagrica’s Director of Business Development, to learn more about this development.
CropLife: Where are the current gaps in the global food supply chain in terms of business analytics?
Scott Godgill: One of the biggest concerns is the disconnect in the data itself. For example, a disconnect in data standards — one text or dash, different spacing — can create the need for translation dictionaries. Now you have to manage large translation dictionaries for integration processes.
You may have six platforms, none of which technically speak the same language. This makes it harder to improve visibility or get better analytics. In addition, you now have to create user interfaces (UIs) or workflows to manage the non-standard translations.
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Such gaps also increase costs and development time. Furthermore, it adds to more manual steps and more barriers to adoption.
CropLife: What are the ramifications of data disconnect downstream in the supply chain?
Scott Cogdill, Proagrica
SC: Adoption barriers at the field level can impact the ag retailer, the grain aggregator, the food processor and others, because you now have visibility and accuracy issues and minimized value throughout the supply chain. There must be value creation for the grower and other stakeholders in order for them to be part of the visibility and transparency process.
I estimate that anywhere from 50% to 70% of adoption barriers are related to data disconnect. The ability to speak the same language across multiple platforms is a huge step in the right direction to remove these barriers and improve value creation.
CropLife: In April, Proagrica announced a partnership with Lexagri, a FoodChain ID company, to provide reference data coverage for the global ag industry. Why is this significant?
SC: The reference data partnership provides access in over 90 countries to internationally standardized product data for crop protection products, bioproducts, seeds, and fertilizers. Customers can now access one consistent source of data acquisition, which reduces inaccuracies and ultimately provides them with valuable analytics.
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