Craig Rupp
Craig Rupp

3 Surprising Trends That May Change Your View of Autonomous Farming Technology
Dr. Mark E. Keenum
Dr. Mark E. Keenum

Autonomy and AI to Drive Agricultural Innovation and Production
Vasyl Cherlinka
Vasyl Cherlinka

Variable Rate Technology in Agriculture: An In-Depth Look at the Economic Benefits and Future Growth
Ron Baruchi
Ron Baruchi

Top 5 AgTech Trends for 2025: What’s Next for Regenerative Agriculture?
Market Watch July 27, 2020

6 Farmer Buyer Persona Examples for Marketing & Sales

By Global Ag Tech Initiative

A solid set of buyer personas can dramatically improve your marketing and sales efforts. With them, you can tailor your messaging, products and services to the specific needs of your individual grower segments.

But one common obstacle to creating buyer personas is figuring out who those personas are in the first place.

In previous posts, we’ve talked about how to build your buyer personas on a solid foundation of data. But here, we’re going to take a step back and provide a few examples of farmer buyer personas to give you and your marketing team some ideas for your own.

We derived these personas from our own statistical predictive model powered by our data. Here’s a breakdown of farmers by each persona: Farm Market iD

MORE BY GLOBAL AG TECH INITIATIVE

Read the full article here:
https://blog.farmmarketid.com/blog/farmer-buyer-persona-examples

Top Articles
AGCO's PTx Trimble Wins Fast Company's World Changing Ideas Award for OutRun Autonomous Grain Cart Solution

0

Created by Meister Media Worldwide, the Global Ag Tech Initiative offers a portfolio of events and informative products to forward ag tech development and adoption globally to improve agricultural practices to better feed the world.
See all author stories here.

Topics:

Leave a Reply