6 Farmer Buyer Persona Examples for Marketing & Sales
A solid set of buyer personas can dramatically improve your marketing and sales efforts. With them, you can tailor your messaging, products and services to the specific needs of your individual grower segments.
But one common obstacle to creating buyer personas is figuring out who those personas are in the first place.
In previous posts, we’ve talked about how to build your buyer personas on a solid foundation of data. But here, we’re going to take a step back and provide a few examples of farmer buyer personas to give you and your marketing team some ideas for your own.
We derived these personas from our own statistical predictive model powered by our data. Here’s a breakdown of farmers by each persona: 
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Read the full article here:
https://blog.farmmarketid.com/blog/farmer-buyer-persona-examples
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