How to Move the Needle on Your Agricultural Marketing Objectives
Growing your agribusiness is hard work in the best of times, let alone during a challenging market and global pandemic.
When you have a limited marketing spend and need to maximize your ROI, it’s important to prioritize your marketing and sales activities. The more impact each individual activity has, the more your total operation will move the needle on your agricultural marketing objectives.
This requires precise strategic planning, with solid follow-through from your on-the-ground team. Here are some top tips for taking your objectives and deploying your efforts for maximum impact.
Identify your addressable target market.
Before you build a marketing strategy, you need to understand the farmers you’re marketing to. This involves both defining your addressable target market and determining how much impact that market can bring to your business.
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Read the full article here:
https://blog.farmmarketid.com/blog/agricultural-marketing-objectives
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